The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising

Reading time: 4 minutes

Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are Walmart’s top-selling products.  Walmart is a prime example of...