The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
How Retail Media Networks Can Capture Advertising Dollars
Reading time: 4 minutes
Retail media is rapidly growing and GroupM, the world’s biggest media buyer, forecasts that advertising revenue from retail media channels will reach $160 billion by 2027. Retailers such as Walmart, Target, and Amazon are capitalizing on advertiser demand for retail media with their retail media networks. Retail media offers the opportunity for retailers to diversify...
Media & Entertainment
The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Reading time: 4 minutes
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are Walmart’s top-selling products. Walmart is a prime example of...