The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
3 Strategies to Personalize Subscription Lifecycle Management
Reading time: 4 minutes
“Your Netflix account is for you and the people you live with—your household.” That’s the message that Netflix shared in May as it cracked down on password sharing. Millions of viewers groaned in response as their days of scrounging off family and friends came to an end. But despite industry doubts, the crackdown paid off,...
Media & Entertainment
Subscriber Management in the Digital Transformation Age
Reading time: 2 minutes
It’s undeniable that the most powerful companies today are data-driven. More and more companies are using data analytics to allow them to make better decisions across the board. One critical area where this is emphasized is customer insights. In an increasingly customer-centric world, the ability to understand the customer is necessary for survival. According to...