Salesforce Enterprise Relationship Management
Manage relationships in real time with data-based insights.
As technology progresses, firms are looking for better ways to define markets, build networks, and unlock the power of relationship capital.
What is ERM, and why do you need it?
Organizations with a strong focus on enterprise relationship management (ERM) rigorously track the people they know, mapping and managing relationships with intent and focus. But the focus isn’t placed on individual transactions, instead it exists within the long-term goal of building value over time.
Building an effective Salesforce enterprise relationship management software solution includes aggregating relationship data across your organization through technology platforms and automated processes to effectively identify high-potential prospects in the pipeline. Some firms use the power of CRM + ERM to:
- Generate alerts to client service teams about active projects or contracts
- Augment data for KYC or compliance processes
- Automatically schedule relationship coverage check-ins or friendly, personalized emails
Common Salesforce ERM Use Cases
In our work building Salesforce apps for 10,000+ investment bankers in 25+ countries globally, Mphasis Silverline has seen a broad array of formal and informal approaches to relationship management.
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Corporate Coverage
As an account lead, you want to make the most out of your relationships — mapping, maintaining, and nurturing along the way.
Combine your CRM with enterprise relationship management software solutions to unlock a growth strategy that lets you uncover new connections, source new opportunities, and power the prioritization of your respective schedules to stay in close contact.
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Financial Sponsor Coverage
Many firms have taken to tailoring their financial sponsor coverage teams with industry leaders who have strong relationships with respective dealmakers in Private Equity, Venture Capital, and alternative lenders.
An integrated Salesforce ERM strategy helps these coverage officers and their supporting junior bankers oversee hundreds of financial sponsors, monitor key personnel changes, and to marry proprietary relationship intel with in-market developments.
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Talent Development and Cohort Mapping
Leading banks have evolved their corporate and financial sponsor coverage programs to include growth goals for incoming talent to help them craft effective relationship building and management skills.
Junior personnel across firms can use integrated Salesforce ERM solutions to track and nurture deals in the hopes of producing more revenue for their firm, in turn creating loyalty and tremendous value for the rest of their careers.
The Power of Enterprise Relationships: Why Your CRM Needs ERM
An effective ERM program includes aggregating relationship data across the organization through technology platforms and automated processes to effectively identify high-potential prospects in the pipeline. Learn more about building enterprise relationships with CRM and ERM technology in this eBook from Mphasis Silverline and Equilar.
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