Migrating to Salesforce Financial Services Cloud

The Financial Services Cloud Advantage

• 
• 
• 

• 

  Financial Accounts and Goals

  FSC comes with a native Financial Account object with pre-defined record types for different types of financial accounts such as investment accounts, insurance policies, bank deposit, and loan accounts. Client information in financial account data can be viewed for each member of a household as well as rolled-up to the member’s household record to give an aggregate view of a household’s holdings.

  Financial Goals can be associated with an individual or a household and used to keep track of clients’ financial goals to build and document a strategy to meet those financial goals. As goals change, tracking goals in FSC with the capability to add & modify them gives your employees the ability to view how priorities evolve over the course of their client relationships.

• 

  Specialized Tabs and Components

  FSC includes native support for tracking referrals through the complete lifecycle, including tracking acceptance and conversion. Lead and referral records are also associated back to the source, letting your employees understand which employees, clients, or centers of influence are bringing the most (and best) leads & referrals.

  Financial Services Cloud also offers intelligent need-based lead & referral scoring. This helps employees to focus efforts to nurture and convert the most promising leads. Leveraging Einstein Lead Scoring, new leads and referrals are scored by probability conversion.

• 

  Action Plans

  FSC action plans enable your employees to deliver consistent and compliant client engagement experiences by bringing the workflow to the Salesforce platform. You can define repeatable collections of tasks and then automate the assignment and tracking of the workflow. We have helped clients transform and automate critical business processes such as collecting and reviewing documents needed for loan origination, claim management, or new client onboarding.

  Action plans allow you to not only track the required tasks in the proper order, but also standardize and automate document tracking and approval steps for these processes. Introducing automation both reduces the risk of human error and frees your employees from the need to complete tedious manual tasks. This allows them to focus on attracting new customers and serving existing customers more effectively.