The Silverline Blog
Industry insights, Salesforce news, and more
Advisory
10 Keys Series: The Quality Assurance Approach to Digital Transformation
Reading time: 4 minutes
Quality Assurance Measures Amplifies Your Digital Transformation Quality Assurance (QA) is a process-driven approach that facilitates and defines quality goals regarding product design, development, and production. Simply put, it’s the process of managing for quality. Building a quality solution means developing a strategy and processes for ensuring design excellence and integrity. A quality build includes...
Advisory
10 Key Series: Governance Within Digital Transformation
Reading time: 4 minutes
In my twenty-five years as a customer engagement strategist, program governance has always been a significant component of every project I’ve managed. My focus and interest in governance lie in its utility as an organizational capability to ensure the success of both company initiatives and the business as a whole. To us at Silverline, governance-based...
Advisory
10 Keys Series: Adoption-Driven Digital Transformation
Reading time: 4 minutes
What Is Adoption-Driven Digital Transformation? Adoption-driven digital transformation is defined as holding users and managers accountable for proper platform utilization. Adoption measurement and improvement should be included in program governance to ensure new processes and technology are improving performance and should be led with the project’s Vision statement, which we discussed in a previous 10...
Advisory
10 Keys to Successful Digital Transformation: Human Centered
Reading time: 4 minutes
In any digital transformation, there are three key elements present: the people, the business, and the technology. Companies in every industry are searching for ways to leverage the newest technologies and transform their businesses. However, far too often we see companies that let digital and technology get in the way of what matters most: the...
Advisory
10 Keys to Successful Digital Transformation: Data Obsessed
Reading time: 4 minutes
When we refer to data obsession, we’re referring to key data requirements relating to data quality, mastering of data, and change management centered around master data activities. The goal is to prepare your data to be moved, shared, consumed, and analyzed. This plan should include a strategy for accountability for managing data architecture, hygiene, and...
Advisory
10 Keys to Successful Digital Transformation: Value Focused
Reading time: 4 minutes
If a tree falls in the forest and no one is around to hear it fall, does it make a sound? If you measure your CRM program and analyze the results, will you be more successful? We say yes to both which is why Value Focused is one of Silverline’s 10 Keys to Successful Digital...
Advisory
10 Keys to Successful Digital Transformation: Vision Led
Reading time: 3 minutes
Having a clear, well-communicated organizational vision for digital transformation is the strongest predictor of success. Vision Led is Silverline’s first recommended driver in our 10 Keys to Successful Digital Transformation for a reason; it’s the first building block toward success. To start your strategy, it is natural to begin your program with a vision of...
Client Services
10 Keys to Successful Digital Transformation
Reading time: 5 minutes
You can order transportation with the click of a button, your bank account alerts you of a charge within seconds, and you probably have a notification that your flight has been delayed before the airline announces it over the loudspeaker. These examples of everyday digital transformation showcase the benefit they have to direct consumers, but...