The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Client Services Articles

The Importance of Being … Focused

Client Services

In 1895, Oscar Wilde’s play The Importance of Being Earnest, A Trivial Comedy for Serious People was first performed in London. The play is a satire that turned the traditional values of late Victorian London on their head. It was released at a time of changing social norms and customs and became his most famous play. What does a 125-year-old play about Victorian London have to do with … Salesforce? We tend to believe that…
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Using Data to Grow Your Business: The Concentric Circle of CRM

Client Services

Whether you’re already invested in a CRM like Salesforce or you’re interested in developing a new roadmap to success, a data plan is important in order to build a robust platform that accomplishes your goals and objectives and maximizes your investment. Over 17 years spanning hundreds of data projects; I’ve seen rushed analytical initiatives miss out on core customer data collection points resulting in millions in lost revenue and a decline in market share. For…
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Turn Your Data Strategy Into Your Most Valuable Asset

Client Services

Don’t let the vicious cycle of data take you by storm. Your data is crucial to the effectiveness of your CRM platform. It’s important to take advantage of the information available to you to build a robust picture of your customer with internal, social, and behavioral data. Make your CRM data work hard and realize the value that is hiding in your org. Is Your CRM Data Working Hard Or Hardly Working? During Silverline’s data…
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Is Your CRM Data Working Hard Or Hardly Working?

Client Services

We live in a digital world, and there is data absolutely everywhere. As a savvy Salesforce user, you’re probably capturing a ton of meaningful data. But, what data are you missing in order to build a complete picture of your customer? Capture as much data as you can to build that picture, but don’t become a data-hoarder. Your CRM is more than a data warehouse. It’s time to put that valuable data to good use!…
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Excellence Drives Value: Salesforce Success Through Ongoing Enhancements

Client Services

Your Salesforce Platform is up and running, congratulations! Now, it’s time to take your program to the next level and prioritize the value you’re deriving from your investment. Organizations that have a Center of Excellence in place have a higher success rate for their program. A robust Center of Excellence will drive effectiveness internally when it contains three primary elements: Governance, Architecture, and Delivery. Silverline is committed to helping our customers get the most value…
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10 Keys to Successful Digital Transformation

Advisory

You can order transportation with the click of a button, your bank account alerts you of a charge within seconds, and you probably have a notification that your flight has been delayed before the airline announces it over the loudspeaker. These examples of everyday digital transformation showcase the benefit they have to direct consumers, but the same innovation applies to your business. Digital innovation should be aligned to your business’s strategic goals to remain competitive.…
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Choosing Silverline Navigator Over an In-House Specialist

Client Services

The real benefit of partnering with Silverline Navigator over an In-House Specialist is all about the numbers!  An In-House Specialist is just that…it is one person. A Navigator engagement gives you access to a full array of dedicated experts on an as-needed basis.  The second number comes into play with the total cost savings represented by the ala carte team that can be custom built to service the needs of the Navigator client vs. directly…
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Why Silverline Navigator is the Best Partnership

Client Services

The Silverline Navigator engagement offers our clients a strategic and proactive partnership. This is not a relationship that is established to provide only basic reactive support desk resources. Instead, it is an engagement driven by a tenured Client Services Manager and a customized team of Salesforce.com experts. The engagement is tailored specifically to the needs of each client. As such, each client team is uniquely different and can include any combination of experts including Solution…
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5 Ways You’ll Benefit from a Center of Excellence

Client Services

For most organizations, your CRM program is successful and doing well. Now, it’s time to take your program to the next level. A Center of Excellence is an important model to adopt because it breaks down your CRM program into several elements each with a particular area of focus. This competency center will be able to ensure your program is running smoothly and driving effectiveness internally. 5 Ways You’ll Benefit from a Center of Excellence…
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