The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
YKHC Implements Streamlined Property Management Solution with Salesforce Service Cloud
Reading time: 2 minutes
Yukon-Kuskokwin Health Corporation (YKHC) is an Alaska-based, Tribal healthcare organization that coordinates medical travel for Alaskan Native persons in 58 remote communities in southwest Alaska. In 2018, Mphasis Silverline implemented Service Cloud and a Community to process travel requests for patients. The organization has been a Managed Services client ever since, modifying their system to...
Healthcare
5 Strategies to Reduce Operational Costs in Healthcare
Reading time: 5 minutes
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all without compromising the patient experience. Thankfully,...
Provider
Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Reading time: 4 minutes
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving marketing, IT, and clinical teams. These teams should work together to define use cases that align with patient-centric objectives and healthcare goals. Let’s look at a few...
Healthcare
Personalization in Healthcare: Patient Experience Use Cases
Reading time: 3 minutes
Patient experiences play a pivotal role in healthcare, as they have a profound impact on patient engagement, satisfaction, and loyalty. In today’s digital age, patients expect interactions with healthcare providers to be tailored to their unique needs and preferences, and personalized experiences are crucial to building trust, improving outcomes, and driving patient satisfaction. Marketing Cloud...
Healthcare
How Salesforce Overcomes the Google Analytics HIPAA Hurdle
Reading time: 3 minutes
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with the 1996 law concerning third-party trackers. These technologies, such as Google Analytics or Meta Pixel, collect data on how users interact...
Provider
Prioritize Patient Experiences with EHR CRM Integration
Reading time: 3 minutes
EHR, PHI, SDOH, HIPPA – the healthcare world is full of acronyms. Maybe because it’s such a fast-paced, constantly changing environment, we need quick letters just to keep up. But acronyms can also lead to some blurring of the lines between what is what in healthcare. This is the case when it comes to customer...
Provider
The Future of AI for Healthcare Providers
Reading time: 4 minutes
The security of health records is a source of some concern for Americans, according to a Pew Research Center survey exploring public views on AI in health and medicine. The survey found that 37% think using AI in health and medicine would make the security of patients’ records worse, compared with 22% who think it...
Healthcare
4 Ways MuleSoft Integrates Data for Healthcare Organizations
Reading time: 4 minutes
Healthcare organizations must connect various disparate systems – EHRs, practice management systems, LIM systems, ERPs, and medical devices – to deliver the positive experiences that patients want and expect. Interoperability in healthcare is necessary for a cohesive, patient-centric approach that drives patient satisfaction, prevents errors, accelerates care coordination, and improves health outcomes. Yet many healthcare...
Provider
Improving Population Health Management in Rural Communities
Reading time: 7 minutes
Structured and comprehensive patient population health management, coupled with access to healthcare and wellness services, are tantamount to achieving and maintaining good health. For populations outside the fray of large urban centers, obtaining these things can be a daunting challenge. Rural and small community residents frequently incur a myriad of obstacles and unending barriers to...
Provider
How Retail is Impacting the Healthcare Patient Experience
Reading time: 4 minutes
Now more than ever, healthcare providers must make the foundation of their patient lifecycle management systems a best-in-class patient experience. Patients continue to become savvier regarding how they spend their healthcare dollars — their choices on providers, facilities, and caregivers are based as much on the level of consumer experience and price point proposition as...