The Silverline Blog
Industry insights, Salesforce news, and more
Provider
The Traditional vs. Modern Healthcare Marketer: 6 Key Differences
Reading time: 3 minutes
The role of a traditional marketer within a healthcare organization and today’s modern digital healthcare marketer differ significantly due to the rapid advancement of technology and changing consumer behavior. If you’re part of a healthcare team tasked with driving organizational change toward digital transformation, it is likely that you will need to communicate the advantages...
Provider
Mitigating Referral Leakage with Provider Referral Patterning
Reading time: 6 minutes
According to an industry report, 78% of healthcare services and delivery leaders say the COVID-19 pandemic, and its transition to an endemic, has made controlling patient leakage a higher priority. The continuing lag in recovery and recuperation to reach normalized pre-pandemic new patient volumes and existing patient visit frequency from their established panels — coupled...
Healthcare
Healthcare at Dreamforce: Automating with Salesforce Health Cloud
Reading time: 4 minutes
It was a busy few days at Salesforce Dreamforce for the Silverline Healthcare team between attending sessions and meeting face-to-face with prospects and clients. The team learned a lot about the concerns of our healthcare peers and shared how Silverline can help them conquer their challenges. After the Silverline team returned from Dreamforce, healthcare systems...
Healthcare
Don’t Miss These Dreamforce 2022 Healthcare Sessions
Reading time: 3 minutes
Believe it or not, this year Dreamforce is celebrating 20 years. What started as a small gathering of 1,000 Salesforce customers in San Francisco for the first-ever Dreamforce has since become the largest software conference in the world, with tens of thousands of attendees. You may have perused the over 1,000 available sessions and narrowed...
Healthcare
Improving Care Through the Patient Contact Center
Reading time: 5 minutes
Customer satisfaction matters just as much in the healthcare industry as any other. Often, the patient contact center (PCC) is a patient’s first experience with a provider or organization, and can set the tone for the rest of the relationship. On average, most health systems lose between 10-20% of annual patient revenues from patient leakage....
Healthcare
25 Healthcare Statistics That Show the Power of Patient-Centered Care
Reading time: 4 minutes
At Silverline, we believe in data. We’ve been working in the healthcare space for 10+ years, and there’s one thing the healthcare industry continues to do well: produce mountains and mountains of data. There’s clinical trials, studies, patient reports and monitoring — not to mention clinic attendance, gaps in care, and scheduling. But with all...
Healthcare
Improving the Patient Experience Starts with These 7 Steps
Reading time: 5 minutes
At one time, providing high quality of care was enough to build a successful healthcare practice. Today, however, doctors and their staff must also provide high-quality, efficient service to attract new patients and achieve high patient retention. The road from potential patient to loyal, returning patient is long — beginning with an online search for...
Healthcare
A Guide to Chronic Care Management with CRM
Reading time: 4 minutes
Six in ten adults in the United States suffer from chronic disease, according to the CDC. Four in ten adults live with two or more chronic illnesses. Americans spend about $1.8 trillion on the management and treatment of chronic diseases such as asthma, diabetes, cancer, and heart disease each year. By definition, chronic diseases are...
Healthcare
Salesforce and HIPAA Compliance: What Providers Need to Know
Reading time: 3 minutes
The 1996 Health Insurance Portability and Accountability Act (HIPAA) protects patients and patient data in the United States, which includes all electronic data managed by healthcare providers. Managing this data isn’t a nice-to-have, but a requirement — one many providers are very familiar with. How does that translate to new tools, especially CRM, which counts...
Healthcare
Gaps in Care: Why They Happen and How to Close Them
Reading time: 4 minutes
As healthcare workers treat new and growing emergencies, while simultaneously working to update legacy systems, it can be difficult to stay on top of existing patients’ health status. Especially if patients themselves aren’t proactive. Recurring appointments for health and wellness can be postponed or cancelled, and if no followup occurs to reschedule, this creates a...