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Media & Entertainment 5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a...
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Data and Integrations Data Strategy in a Post-Cookies World: An Unexpected Turn
In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer...
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Media & Entertainment How Salesforce Helps Music Companies Innovate and Grow
While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year. According to IFPI’s Global Music...
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Financial Services Salesforce Announces Marketing Cloud Growth to Empower SMBs
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud...
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Provider Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving...
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Healthcare & Life Sciences How Salesforce Overcomes the Google Analytics HIPAA Hurdle
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with...
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Salesforce Platform 7 Salesforce Data Cloud Best Practices
Let’s pretend we’re a contestant on Jeopardy!, and the answer is: This software company was Data Cloud customer zero, giving it access to 1.2 billion customer records. The question: What is Salesforce? Before becoming the...
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Banking Business Banking Marketing Strategies to Enhance Experiences
A bank’s relationship manager (RM) plays a pivotal role in helping its business customers reach their financial goals. However, according to interviews that McKinsey conducted with executives at more than 15 banks, a majority...
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Financial Services 6 Steps to a Successful Marketing Cloud Personalization Implementation
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and...
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Financial Services Pardot vs. Marketing Cloud: Which Solution is Right for You?
In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users...
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Financial Services What is Salesforce Marketing Cloud Personalization?
Today, we experience personalization in many areas of our lives, from customizing furniture fabrics to adding heated seats to a new car. So why shouldn’t your marketing messages also be tailored to customer preferences?...
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Banking 3 Ways to Leverage Marketing to Mitigate Bank Fraud
A recent survey by J.D. Power found that one in three U.S. bank customers say they have been victims of financial fraud in the past 12 months. 50% of customers under age 40 experienced fraud during that time, as their increased...
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