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Insurance How Legal & General America Built a Foundation for Digital Experiences at Scale
Legal & General is one of the world’s leading multinational financial services companies — and has been since 1836. Headquartered in London, the firm is the ninth-largest global insurer, with more than $1.5 trillion in...
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Insurance A Champion’s Take on Marketing Cloud and Insurance
Silverliner and Salesforce Insurance guru Danielle Laffey recently sat down with Anthony Lamot, the CEO of DESelect, for an episode of their Heroes of Marketing Cloud series. Check out their chat, where they cover all things...
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Financial Services Webinar Recap: Axcess Financial Sees 3x Lift in Originations
Last week, we chatted with Salesforce Marketing Cloud Regional VP Sarah Katz, and Axcess Financial Senior Director of Growth Optimization, Scott Dalton about all things Salesforce. Dalton detailed how Silverline helped Axcess...
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Healthcare & Life Sciences How Can You Best Align Your Pharma Marketing and Sales Teams?
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the...
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Financial Services Axcess Financial Sees 3x Lift in Originations with Marketing Cloud and FSC
Axcess Financial Services, Inc. (“Axcess”), through its subsidiaries, is a family of brands committed to offering financial solutions serving both consumers and retailers. Their success is shown in their growth with 1,000...
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Marketing Q&A with Salesforce Marketing Champion Danielle Laffey
Not only was Silverliner Danielle Laffey named a 2020 Salesforce MVP, but she also received recognition as a member of the first class of Salesforce Marketing Champions (along with fellow Silverliner JP Owens). I got the chance...
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Silverline News Q&A with a Salesforce Marketing Champion: Get to know JP Owens
Our very own Banking and Lending Practice Director, JP Owens, was recently named one of Salesforce’s new Marketing Champions. I chatted with JP about what the opportunity means to him. Congratulations on being named a...
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Marketing Happy Holidays From the Silverline Team!
From all of us here at Silverline, have a happy, healthy holiday… and a great start to 2020!
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Marketing How to Ensure Success with Marketing Automation
Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and...
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Marketing How Salesforce Kept Me from Marketing into a Void
Throughout my writing career, I’ve worked in marketing and creative for companies in healthcare, banking, and insurance industries. Each had their unique quirks and charms when it came to marketing (both in B2B and B2C) but...
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Financial Services Customer Journey Orchestration for the Retail Bank of the Future
As a Solution Architect, my greatest reward comes from enabling clients with the tools and strategies needed to engage audiences in an increasingly connected marketplace. Journey orchestration is at the forefront of audience...
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Healthcare & Life Sciences Improving Patient Care Through Integrated Marketing Automation
It has been an exciting couple of months. I attended my first Dreamforce. It was an incredible experience to see all the innovation being driven in the Healthcare Industry. Following the conference, my colleague, John Turner,...
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