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Media & Entertainment Predictions 2021: Tools and Technology Will Drive Media Industry Growth
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across...
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Media & Entertainment Marketing Automation Sets the Stage for Data Normalization
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate...
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Media & Entertainment Official Launch: Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud®
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an...
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Media & Entertainment 6 Reasons Now is the Right Time to (re)Start Your Digital Transformation
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to...
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Media & Entertainment Shift CRM (Now Silverline) Wins Partner Innovation Award
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM (now Silverline). In 2016, Shift CRM developed an ad sales project for media and entertainment company...
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Media & Entertainment Lightning Strikes with Salesforce’s Winter ’20 release
Since trailhead’s release, Silverline has been a big fan of the modules. We’ve learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to find the best of...
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Media & Entertainment Replacing Google DSM Part 2: The ‘out of the box’ myth
Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement....
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Media & Entertainment DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement, and we’d suggest...
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Media & Entertainment What is Einstein’s “Jeopardy” moment?
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems conspicuously absent from our...
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Media & Entertainment Salesforce Summer 2017 Release: Six things you’ll love (and one you won’t)
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it’s about the same length as the average Harry Potter book. You could read through it, but if you’re like most Salesforce...
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Media & Entertainment The Internet of Things and Salesforce: A kind of conversation
The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine and household objects in a “smart” way....
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