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Media & Entertainment A Data-Driven Ads Strategy Starts with Knowing Your Data
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely....
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Media & Entertainment The Secret to Better Advertising? Better Relationships
Who do you trust more, a billboard or a friend? That’s a trick question. It’s obviously the billboard. (Sorry, I couldn’t help it.) Today’s consumers are more media-savvy than ever. The average person sees between 6,000 and 10,000 advertisements per day — and that number has only gone up over time....
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Media & Entertainment How to Manage Your Data in a World Without Cookies
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating “alternate identifiers to track individuals as they browse across the web, nor...
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Media & Entertainment What Are the Benefits of Salesforce Media Cloud?
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of...
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Media & Entertainment How Technology Has Changed the Media Industry — and What’s Next
We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining — consumer expectations are changing, and businesses like yours have to keep up. The average Internet user sees between 6,000 and 10,000 advertisements...
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Media & Entertainment 3 Steps to Get Started with Salesforce Media Cloud
The media landscape looks completely different today than it did 12 years ago when I first founded Shift, a Silverline Company. And let’s be real: the next 12 years will look completely different from today. We’re working in an industry that’s constantly changing. Traditional models like print,...
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Media & Entertainment The Top 4 Challenges Facing Media Today (And How to Solve Them)
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to...
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Media & Entertainment Silverline Launches Media and Entertainment Practice
Silverline today announced the creation of a new media and entertainment practice under the leadership of industry veteran Jonathon Millman, Managing Director, as it completes the acquisition of Shift CRM. Although the practice officially launched this month, Jonathon has been leading Shift CRM...
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Media & Entertainment Shift CRM, a Silverline Company, named official launch partner by Salesforce for Advertising Sales Management for Media Cloud
Salesforce Expands Media Cloud with Advertising Sales Management to Automate Ad Sales, Improve Campaign Performance, and Streamline Workflows Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for...
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Silverline News Silverline Acquires Award-Winning Salesforce Partner Shift CRM
Drives Silverline’s growth strategy and expansion into the media and entertainment industry Press Release New York—July 7, 2021—Silverline, a digital transformation consultancy headquartered in New York City, has acquired Shift CRM, a Toronto-based company specializing in building solutions on the...
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Media & Entertainment Subscriber Management in the Digital Transformation Age
It’s undeniable that the most powerful companies today are data-driven. More and more companies are using data analytics to allow them to make better decisions across the board. One critical area where this is emphasized is customer insights. In an increasingly customer-centric world, the ability...
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Media & Entertainment The Path to Digital Transformation in Ad Sales Part 2
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers. Stats show that companies recognize digital transformation and customer...
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