The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful tool to help these industries work smarter, not harder.
By combining AI, real-time data, and advanced tools, Life Sciences Cloud creates new opportunities to modernize processes, and Mphasis Silverline is at the forefront of partners innovating on the platform. Here’s a closer look at what Mphasis Silverline has to offer and what’s coming next from Salesforce.
Focusing on the patient experience
Improving patient care is at the core of Life Sciences Cloud. The platform introduces tools that simplify processes and improve transparency:
- Provider search and benefit verification: Provider search allows your users to find providers based on criteria such as location, specialty, and whether the provider is accepting new patients. Integrating benefit verification into end-to-end workflows reduces the time and effort it takes to find out what coverage is available under each patient’s health benefits. Starting in February 2025, these features will help patients find the right providers and understand their coverage without the usual headaches.
- Care coordination: Teams can keep track of care plans and support programs, ensuring patients get the care they need when they need it.
By cutting down on complexity and focusing on accessibility, these tools make it easier for patients to navigate their healthcare journeys. By building these life science-specific capabilities on top of the power of the Salesforce platform, and the prior investment in Health Cloud, Life Sciences Cloud is able to roll out advanced capabilities very quickly.
Supporting health care providers and public health goals
Life Sciences Cloud doesn’t just focus on patients; it’s also a big help for providers and public health efforts. Here’s how:
- HCP engagement: Advanced scheduling, call planning, and content sharing tools make it easier for teams to build strong, productive relationships with providers.
- Public health campaigns: Tools for organizing immunization drives and scheduling visits help ensure broader health goals are met efficiently.
This dual focus ensures that both individual care and public health objectives are prioritized.
Smarter decisions with Agentforce and AI
Agentforce, Salesforce’s AI platform, is built to work directly within your existing workflows. It’s designed to make life easier for healthcare providers, patients, and operational teams by providing actionable insights using real-time data from Salesforce Data Cloud. With zero-copy architecture and Retrieval-Augmented Generation (RAG) models, it’s both secure and efficient.
What can you do with it?
- Clinical trials: Quickly find research sites and match candidates to studies to keep trials moving.
- Patient services: Simplify key tasks like benefits verification, provider searches, and appointment scheduling (these are set to roll out in 2025).
- HCP engagement: Build tailored call plans and engagement strategies to strengthen connections with providers.
Silverline has developed a ready-for-use Agent specifically designed to support HCP engagement in both provider services assistive mode and directly to HCPs via Experience Cloud. This offering is tightly grounded using Data Cloud and the Einstein Trust Layer to only offer valid product and safety responses.
These tools don’t just improve workflows—they also reduce administrative hassle while staying compliant with industry standards like HIPAA and IRAP.
Bringing everything together with Patient 360
Salesforce’s Patient 360 platform is all about integrating key information and specific next best actions into a unified interface. Often it includes pulling together data from different systems to give you a full picture of patients, providers, and other key players. This unified approach makes it easier to:
- Streamline sales and marketing: Tools for medical sales, including compliant sampling and order management, help teams operate more efficiently.
- Deliver personalized communications: AI-driven recommendations mean every email, call, or message is relevant and useful.
- Enable omnichannel engagement: Features like offline mobile access and medical inquiry management, launching in September 2025, will give teams the flexibility they need.
Silverline has deep expertise in integrations, including prebuilt MuleSoft assets that are designed to work with EHR and HL7 FHIR interfaces to handle patient demographics as well as scheduling. These capabilities can be taken to the next level with Agentforce’s ability to leverage integrations to surface generative agent responses at the patient’s fingertips.
What’s next for Life Sciences Cloud
Salesforce is rolling out some exciting updates to Life Sciences Cloud over the next year that will push its capabilities even further:
- Enhanced patient services: Appointment scheduling features will round out a complete patient service workflow.
- Improved HCP engagement: Configurable Agentforce tools will make customer relationship management even more tailored and efficient.
- Compliance upgrades: New features will continue to meet the highest security and privacy standards, including recent HIPAA compliance updates.
Salesforce Life Sciences Cloud is designed to solve real-world problems in pharma and medtech, helping teams focus on what really matters: delivering great care and improving outcomes. Mphasis Silverline has a dedicated team that is investing significant time and resources into developing advanced skills and accelerator assets that make implementation of Life Sciences Cloud a breeze!
Learn more about what our experts can do for your life sciences organization.