Slack Supercharges Salesforce Customer 360 for Sales, Service, Marketing, and Analytics

Salesforce (NYSE: CRM), the global leader in CRM, today announced new innovations that combine the power of Slack and Salesforce so teams can stay connected, productive, and get work done anywhere.

“Salesforce and Slack are creating the digital HQ to help every company adapt and get back to growth in this digital-first, work-from-anywhere world,” said Bret Taylor, President and Chief Operating Officer of Salesforce. “These new capabilities for sales, service, marketing and analytics are just the beginning of the Slack-First Customer 360, reshaping how work gets done on a single platform that connects employees, customers, and partners with each other and the apps they use every day.”

Nine out of 10 companies plan to combine remote and onsite work going forward, but only 33% feel prepared to navigate this new hybrid work world. Slack-First Customer 360 is the answer, with Slack as the hub that empowers everyone in an organization to communicate, collaborate, and take action on information from across Salesforce and all the other business apps, systems, and partners they use from within Slack.

With these new Slack and Salesforce integrations, every department — such as sales, service, and marketing — can collaborate in channels that unite teams and streamline workflows built around a single, shared view of the customer. Routine business processes can be automated in Slack to make work simple, productive, flexible, and pleasant. And with Slack Connect, companies can now work securely with external partners, vendors, and customers, driving stronger relationships and faster results.

Close more deals with Slack-First Sales

Salesforce and Slack are giving sales reps the ability to collaborate on deals in real-time to drive growth from anywhere, with sales reps using Slack seeing an average of 15% faster sales cycles. The new capabilities provide deeper visibility into account details in Sales Cloud and connect the right people to close deals fast — all in Slack.

How Salesforce partners drive Slack-First strategies

Partners are crucial to extending the power of both Salesforce and Slack to customers worldwide. Consulting partners like Silverline are investing in Slack across their businesses and practices, and certifying consultants to deliver Slack-First digital transformations for customers. In addition, ISV partners such as DocuSign, Gainsight and Vidyard offer Salesforce-based apps that already integrate seamlessly with Slack, powering connected experiences and workflows across the Slack-First Customer 360. 

Success from Anywhere: Your Digital HQ

Join us today at 10:00 a.m. PT/1:00 p.m. ET/6:00 p.m. BST, to hear Salesforce President and COO Bret Taylor and Slack CEO and Co-Founder Stewart Butterfield outline how Salesforce and Slack are creating a powerful platform for the digital-first, work-from-anywhere world.

More Information

•       Read the full press release here. 

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

(1) Slack Customer Tracking Survey, April 2021