Silverline, a Salesforce consulting firm headquartered in New York City, today announced that Rob Petitgout has joined the Financial Services practice as Senior Director, Insurance Go-To-Market Lead. In this new role, Rob will partner with insurance companies to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI.

To stay competitive, insurance companies need to provide personalized experiences that enable customers to engage with them using the channels and times they prefer. Rob is an exciting addition to our team because he understands how to upscale the customer experience. His expertise in developing and implementing omnichannel experiences will strengthen our ability to bring high-value technology solutions to our insurance clients. — Geoff Merrick, SVP, Financial Services

In previous roles, Rob led teams at CSC/DXC Technology, Publicis.Sapient, NTT Data, and IBM building Salesforce/Salesforce Industries practices for Insurance. Digital innovation and transformation are the core tenets in his work for large insurers in the P&C, Life and Retirement verticals. These innovations featured Salesforce’s Service Cloud, Financial Services Cloud, and Salesforce Industry products to deliver an omnichannel experience to customer service, claims, underwriting, and agent/customer experience.

I am excited to start my time at Silverline’s Financial Services group. The Salesforce Insurance ecosystem is small, and I have gotten to know Silverline’s work in Insurance. I was very impressed with their knowledge and their ability to deliver successful implementations. I am looking forward to being a part of this amazing team and helping deliver innovation in Insurance applications partnering with Salesforce and Salesforce Industries. — Rob Petitgout, Senior Director, Insurance Go-To-Market Lead

Interested in how the Silverline Financial Services team can transform your insurance company? Reach out to our experts.