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Media & Entertainment Shift CRM (Now Silverline) Wins Partner Innovation Award
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM (now Silverline). In 2016, Shift CRM developed an ad sales project for media and entertainment company WarnerMedia focused on three key areas: reporting accuracy on the sales...

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Media & Entertainment Lightning Strikes with Salesforce’s Winter ’20 release
Since trailhead’s release, Silverline has been a big fan of the modules. We’ve learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to find the best of the best. With Salesforce’s announcement that Lightning is being turned...

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Media & Entertainment What is Einstein’s “Jeopardy” moment?
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems conspicuously absent from our everyday lives, even if there’s a lot going on behind the scenes. With...

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Media & Entertainment Salesforce Summer 2017 Release: Six things you’ll love (and one you won’t)
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it’s about the same length as the average Harry Potter book. You could read through it, but if you’re like most Salesforce users, only a few of the changes will impact your day-to-day workflow....

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