The Silverline Blog
Industry insights, Salesforce news, and more
Salesforce
Silverline Announces Salesforce Data Cloud Implementation Packages to Drive Business Success
Reading time: 2 minutes
Silverline, a leading consulting and professional services firm specializing in Salesforce solutions, is excited to announce a comprehensive suite of Salesforce Data Cloud implementation packages designed to empower companies in leveraging the full potential of their data assets. These packages include expert advisory, implementation strategy, and best practices to ensure seamless integration and maximizing return...
Data and Integrations
A Beginner’s Guide to Salesforce MDM
Reading time: 3 minutes
One of the most common questions that we get asked is what is MDM, and how does it fit in the Salesforce world? MDM stands for Master Data Management. To put it simply, it means creating a single source of truth, or one master “golden record” for all versions of a record across all systems....
Financial Services
How Salesforce Turns Data into Compelling Customer Stories
Reading time: 4 minutes
In the first part of our Future of Data series, we looked at the ways organizations like Spotify and Robinhood are benefiting from data storytelling initiatives, deepening their relationships with customers while driving brand awareness and new client acquisition. How can your company get started with data storytelling? Well, these aren’t fairy tales. “Once upon...
Financial Services
Tableau CRM: Getting Started with Data Sets
Reading time: 4 minutes
If there’s one thing I’ve learned during my time at Silverline, it’s that the Salesforce platform is only getting more and more complex. Understanding how to organize your development, data management, and adoption of the application is super important for the success of your organization. So, where to get started with such a complex platform?...
Managed Services
Why Bad Data is Bad for Your Business
Reading time: 3 minutes
How do you know if you’ve got good or bad data? How fit is your data? Is your data fit for analysis? What does data fitness even mean? Fitness isn’t just about healthy activities and svelte physiques. Fitness is defined as the quality of being suitable to fulfill a particular role or task. In terms...
Tools
The ROI on Clean Data… and the Right Data Management Solution
Reading time: 2 minutes
Dirty data has no place in any database. Incomplete, old, or duplicate records create inefficiency, a decline in productivity, and ultimately negatively affect ROI. But achieving and maintaining high-quality data requires careful planning, a robust process, and a good tool. Salesforce’s Duplicate Management is one step forward in preventing your CRM from accumulating duplicate records....
Data and Integrations
8 Signs You Need a New Data and Integration Strategy
Reading time: 4 minutes
A data and integration project is only as successful as the strategy put into place before the project kick-off. Here are 8 signs you may need a new data and integration strategy for your current or future projects.
MuleSoft
Data Technology and Strategy: Key Ingredients for Robust Solutions
Reading time: 3 minutes
Business users often misclassify integration and data requirements as a supporting mechanism for broader digital transformation goals. Businesses with the drive to innovate should understand these initiatives are more than just a supporting mechanism: they are a competitive advantage and can be a differentiator in their industry. Trailblazing organizations are coming to understand that a...