The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Future-Proof Member Management for Health Insurance Companies
Reading time: 3 minutes
In a world where business technology seems to change and age faster than ever, companies typically have two options for enabling new capabilities: modify what they have, or invest in new tools designed for their specific needs. Today’s health insurance companies are no exception. As they scale for growth and adapt to digital trends, client...
Healthcare
Cracking the Code for Healthcare Member Engagement
Reading time: 3 minutes
Payers have to effectively manage a tangle of ever-changing relationships between providers, groups, and member communities — all while handling traditional operational challenges like claims processing. Today, member expectations are changing. Meeting these new demands requires payers to step up their member engagement programs. Payers need to evaluate the best step forward for their organization...
Healthcare
Payer Provider Portals: What They Are and Why You Need One
Reading time: 4 minutes
As a payer, you know that your contractual relationships with different providers can be complicated. (Understatement of the year, right?) You’re dealing with different lines of business, government regulations, tangled provider relationships, and payment schedules that can be wildly different. What you need is a health insurance provider portal powered by Salesforce to bring it...
Healthcare
Improving the Patient Experience Starts with These 7 Steps
Reading time: 5 minutes
At one time, providing high quality of care was enough to build a successful healthcare practice. Today, however, doctors and their staff must also provide high-quality, efficient service to attract new patients and achieve high patient retention. The road from potential patient to loyal, returning patient is long — beginning with an online search for...
Healthcare
A Guide to Chronic Care Management with CRM
Reading time: 4 minutes
Six in ten adults in the United States suffer from chronic disease, according to the CDC. Four in ten adults live with two or more chronic illnesses. Americans spend about $1.8 trillion on the management and treatment of chronic diseases such as asthma, diabetes, cancer, and heart disease each year. By definition, chronic diseases are...
Healthcare
Salesforce and HIPAA Compliance: What Providers Need to Know
Reading time: 3 minutes
The 1996 Health Insurance Portability and Accountability Act (HIPAA) protects patients and patient data in the United States, which includes all electronic data managed by healthcare providers. Managing this data isn’t a nice-to-have, but a requirement — one many providers are very familiar with. How does that translate to new tools, especially CRM, which counts...
Healthcare
What is Vaccine Cloud and Why Do You Need It?
Reading time: 3 minutes
We are undergoing the most extensive and complex distribution campaigns in modern history: the COVID-19 vaccination rollout. Something so complicated will undoubtedly bring challenges. With timing and accuracy of the utmost importance, an efficient vaccine management solution is required. That solution? Vaccine Cloud from Salesforce. What is Vaccine Cloud? Introduced in early 2021, this global...
Healthcare
Patient 360: Why a Complete View of the Patient Matters
Reading time: 5 minutes
Providers need access to the right patient data at the right time and in the right format to provide the best possible care. Easier said than done, of course. Shifting toward value-based care requires providers to evolve the way they coordinate to deliver care across multiple organizations and specialties. With this transition comes the need...
Healthcare
5 Major Healthcare Industry Trends Providers Need to Know in 2021
Reading time: 5 minutes
Providers and healthcare leaders of today focus on improving the quality of patient care and engagement. The shift to value-based care means patients expect providers to deliver personal, targeted care with changing delivery and payment models, increased competition, and new technologies — all while navigating the biggest healthcare crisis of our time. The top healthcare...
Healthcare
How to Unify your Team with Salesforce Member Services
Reading time: < 1 minute
Silverline hosted a Payer-focused webinar entitled Unify your Member Services Team with Salesforce, on Thursday, February 18, 2021. Led by Paul Peterson and Cheryl Gibson, this in-depth conversation focused on payers and their never-ending battle to effectively manage relationships with the provider, group, and member communities. And that’s in addition to traditional operational challenges like...