The Silverline Blog
Industry insights, Salesforce news, and more
Provider
How Retail is Impacting the Healthcare Patient Experience
Reading time: 4 minutes
Now more than ever, healthcare providers must make the foundation of their patient lifecycle management systems a best-in-class patient experience. Patients continue to become savvier regarding how they spend their healthcare dollars — their choices on providers, facilities, and caregivers are based as much on the level of consumer experience and price point proposition as...
Provider
The Traditional vs. Modern Healthcare Marketer: 6 Key Differences
Reading time: 3 minutes
The role of a traditional marketer within a healthcare organization and today’s modern digital healthcare marketer differ significantly due to the rapid advancement of technology and changing consumer behavior. If you’re part of a healthcare team tasked with driving organizational change toward digital transformation, it is likely that you will need to communicate the advantages...
Marketing Cloud
Demystifying Salesforce Data Cloud: 7 Frequently Asked Questions
Reading time: 6 minutes
According to the MuleSoft 2023 Connectivity Benchmark Report, more than two-thirds (69%) of organizations say they’re ahead of anticipated progress on their digital transformation projects. Yet IT teams continue to face several technology and process challenges that are preventing progress. At the top of that challenge list is integrating siloed apps and data (36%), making...
Provider
Mitigating Referral Leakage with Provider Referral Patterning
Reading time: 6 minutes
According to an industry report, 78% of healthcare services and delivery leaders say the COVID-19 pandemic, and its transition to an endemic, has made controlling patient leakage a higher priority. The continuing lag in recovery and recuperation to reach normalized pre-pandemic new patient volumes and existing patient visit frequency from their established panels — coupled...
Healthcare
Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...
Healthcare
Healthcare at Dreamforce: Automating with Salesforce Health Cloud
Reading time: 4 minutes
It was a busy few days at Salesforce Dreamforce for the Silverline Healthcare team between attending sessions and meeting face-to-face with prospects and clients. The team learned a lot about the concerns of our healthcare peers and shared how Silverline can help them conquer their challenges. After the Silverline team returned from Dreamforce, healthcare systems...
Dreamforce
Can’t Attend Dreamforce In Person? Check Out These Virtual Sessions
Reading time: 3 minutes
Even if you can’t join the tens of thousands of Trailblazers at Dreamforce in San Francisco, you can still be part of the experience with millions online on Salesforce+. This reimagined virtual experience is a full three days, including two channels, 72 hours of live broadcast, global takeovers, 200+ on-demand sessions, and so much more. ...
Healthcare
Don’t Miss These Dreamforce 2022 Healthcare Sessions
Reading time: 3 minutes
Believe it or not, this year Dreamforce is celebrating 20 years. What started as a small gathering of 1,000 Salesforce customers in San Francisco for the first-ever Dreamforce has since become the largest software conference in the world, with tens of thousands of attendees. You may have perused the over 1,000 available sessions and narrowed...
Payer
How to Provide a Better Shop and Enroll Member Experience
Reading time: 4 minutes
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the role of the sales and...
Payer
How Payers Can Leverage Salesforce Industries to Improve Member Retention
Reading time: 4 minutes
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...