The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 5 minutes
You’ve heard about Agentforce and seen how it works, but how do you prepare your organization to effectively implement AI Agents for your unique data environment? Agentforce’s Atlas Reasoning Engine relies on access to accurate, relevant, and trusted data in order to build plans that Agents can execute on autonomously, making your data strategy an...
Reading time: 3 minutes
In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in hiring top sales talent, they realize the importance of augmenting their compensation strategies with transparent tools to drive sales performance. A former Salesforce Ventures portfolio...
Reading time: 5 minutes
This year’s Dreamforce is only two weeks away and it’s a big one for Mphasis Silverline. It’s the first time we’re showcasing the vast technological opportunities provided by our synergy with Mphasis to the larger Salesforce ecosystem! Dreamforce visitors are invited to the Mphasis Silverline Lounge at the Palace Hotel, where they can gather for...
Reading time: 2 minutes
Yukon-Kuskokwin Health Corporation (YKHC) is an Alaska-based, Tribal healthcare organization that coordinates medical travel for Alaskan Native persons in 58 remote communities in southwest Alaska. In 2018, Mphasis Silverline implemented Service Cloud and a Community to process travel requests for patients. The organization has been a Managed Services client ever since, modifying their system to...
Reading time: 3 minutes
Healthcare is not known for early adoption of technology given the complexity of regulatory compliance and the need to manage adoption impact on patients and providers. When it comes to healthcare diagnostics, this creates inbound manual processes that often result in inefficiencies, errors, and delays that can affect both patient care and business outcomes. At...
Reading time: 2 minutes
We’re thrilled to announce that Tony McCune has joined our Healthcare and Life Sciences practice as Senior Director, Go-To-Market. In this role, Tony will lead our go-to-market strategy and POV while partnering with the sales and delivery teams to help companies in the HLS industry identify and realize new ways to leverage technology solutions that...
Reading time: 5 minutes
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all without compromising the patient experience. Thankfully,...
Reading time: 3 minutes
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud built on the Einstein 1 platform, enabling marketers to reach customers faster with trusted data and AI. “Marketers...
Reading time: 4 minutes
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving marketing, IT, and clinical teams. These teams should work together to define use cases that align with patient-centric objectives and healthcare goals. Let’s look at a few...
Reading time: 3 minutes
Patient experiences play a pivotal role in healthcare, as they have a profound impact on patient engagement, satisfaction, and loyalty. In today’s digital age, patients expect interactions with healthcare providers to be tailored to their unique needs and preferences, and personalized experiences are crucial to building trust, improving outcomes, and driving patient satisfaction. Marketing Cloud...