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Agentforce A Beginner’s Guide to Agentforce Contact Center
In the past, delivering a modern customer service experience meant stitching together multiple applications and tools: CRM, telephony, AI assistants, automation, knowledge, and analytics. It worked but required a lot of integration across systems. With Salesforce’s newly announced Agentforce...
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Media & Entertainment 5 Ways Companies are Innovating Retail Media Advertising
At NRF 2026: Retail’s Big Show, retail media advertising wasn’t just a side conversation, it was a headline topic. Experts made it clear that retail media networks (RMNs) are maturing into core revenue and customer engagement engines for retailers large and small, and U.S. retail media is projected...
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Media & Entertainment 2026 Salesforce Trends Shaping the Future of Media Advertising
We live in a world of unlimited content. Audiences want access to everything at any point in time, and while content may be unlimited, attention is not. Every publisher, newspaper, streaming service, video game company, and broadcaster is competing for the same few minutes of a consumer’s...
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Media & Entertainment How Data Cloud Clean Rooms Enable Ad Sales and Media Planning
Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean Rooms. This has been something our clients have been looking forward to...
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Media & Entertainment Expanding Retail Media Capabilities with Media Cloud and Placements.io
This U.S. home improvement company (“The Company”) serves millions of customers a week. Its retail media network runs in-store and online advertising with a variety of companies to drive product sales, ranging from aisle displays to CCTV ads to search optimization on their website. Needing a robust...
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Media & Entertainment How the AdFund Accelerator Streamlines Media Campaign Funding
With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our piece on the major 2025 retail media trends, tracking campaign funding...
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Media & Entertainment 5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a lot of potential for growth, but there’s also an element of...
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Data Cloud Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI...
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Salesforce Platform Streamline Incentive Compensation Management with Salesforce Spiff
In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in hiring top sales talent, they realize the importance of augmenting their...
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Dreamforce 10 Sessions You Don’t Want to Miss at Dreamforce 2024
This year’s Dreamforce is only two weeks away and it’s a big one for Mphasis Silverline. It’s the first time we’re showcasing the vast technological opportunities provided by our synergy with Mphasis to the larger Salesforce ecosystem! Dreamforce visitors are invited to the Mphasis Silverline...
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Media & Entertainment How Salesforce Helps Music Companies Innovate and Grow
While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year. According to IFPI’s Global Music Report, global recorded music revenues increased by 10.2% in 2023 and...
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Media & Entertainment Media Catalyst Accelerates Ad Sales Planning and Forecasting
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and is often put off until the end of a deal cycle. This leads to an...
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