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Media & Entertainment How Salesforce Streamlines Production Operations
M&M’s (WARNING: ABSOLUTELY NO BROWN ONES) That detail was part of the concert rider for Van Halen’s 1982 world tour. The request to remove all the brown M&Ms seems ridiculous and is just one more story about the legendary demands made by celebrities. But lead singer David Lee Roth later...
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Media & Entertainment How Media Companies Can Start Leveraging a Customer Data Platform
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book was the go-to place to store your family and friends’ information, but as...
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Media & Entertainment Ensuring Greater Visibility for The MBS Group’s Stage and Studio Scheduling
As the world’s largest studio advisory and production services company, The MBS Group services more than 500 sound stages across North America and Europe and supports more than 450 productions a year. The MBS Group provides studio management, studio design and development, and equipment inventories...
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Media & Entertainment How to Ensure a Seamless Migration to Salesforce Media Cloud
No one likes moving houses. It’s a hassle to pack and unpack and set up all your new services like internet and electricity. But as much as it’s a pain to make the move, the outcome of a better living situation is usually worth it. Moving houses is similar to moving between Clouds. You know...
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Media & Entertainment How to Improve Your Ad Sales Process
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital processes. Or have they? Some media companies have taken steps to modernize...
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Media & Entertainment Data and Media: How to Excel in the Modern Age
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a few local big box stores. You finally find your perfect snow blower and...
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Media & Entertainment Why Ad Sales Strategy is Undergoing a Massive Transformation
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us explain. Versions of a baked pasta recipe made with a big block of feta...
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Media & Entertainment Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the nights brought events like the Silverline happy hour before the Red Hot...
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Media & Entertainment Empower Your Clients with a Media Self-Service Portal
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers to providing an elevated level of care and attention to detail. It...
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Media & Entertainment Don’t Miss These Dreamforce 2022 Media & Entertainment Sessions
The media and entertainment industry is constantly evolving and transforming. The changing environment poses opportunities and challenges from all sides, from the rise of retail media to the decline of traditional print. Perhaps you’ll find solutions to those challenges at this year’s Dreamforce....
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Media & Entertainment How to Get Started with Salesforce Marketing Cloud Personalization
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing tends to turn up in all their interactions with you, like getting a...
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Media & Entertainment Recognizing and Correcting Gender Bias in the Media Industry
Back in March, we celebrated this year’s International Women’s Day with a theme of #BreakTheBias. As a leader in the Silverline Media & Entertainment division, I think it’s important to keep crucial conversations like this one going. One of my top priorities is to extend equal opportunity and...
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