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Media & Entertainment Marketing Automation Sets the Stage for Data Normalization
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate within their own silos. There may be some 1:1 connections in place, data...
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Media & Entertainment Official Launch: Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud®
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an expert focus on media and entertainment. Our team of Scrum-certified media...
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Media & Entertainment 6 Reasons Now is the Right Time to (re)Start Your Digital Transformation
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to tightening budgets or you have been forced to furlough some talented...
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