The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 4 minutes
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....
Reading time: 4 minutes
You’ve heard about it, perhaps seen a demo, and even read up on some of the features of Salesforce Health Cloud. You’re well aware that it’s touted as the leading technology solution for those in healthcare. KLAS has repeatedly named Salesforce the #1 healthcare CRM. There’s a good deal of information available about the solution...