The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
How to Revitalize Patient Centricity in Pharma
Reading time: 4 minutes
Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. Most patients engage with your pharmaceutical company because something is wrong. Whether it’s everyday aches and pains with ibuprofen, emergency lifesaving...
Healthcare
How to Build a Better Pharma Marketing Readiness Strategy
Reading time: 4 minutes
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be...
Healthcare
7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy
Reading time: 7 minutes
As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition...
Healthcare
How VMS BioMarketing Accelerated Digital Transformation with Silverline
Reading time: 4 minutes
A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen. This...
Healthcare
How Can You Best Align Your Pharma Marketing and Sales Teams?
Reading time: 4 minutes
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....