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Media & Entertainment How Media Companies Can Start Leveraging a Customer Data Platform
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book...
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Financial Services Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper...
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Media & Entertainment Data and Media: How to Excel in the Modern Age
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a...
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Media & Entertainment Why Ad Sales Strategy is Undergoing a Massive Transformation
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us...
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Media & Entertainment Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the...
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Salesforce A Beginner’s Guide to Salesforce CDP
84% of customers say that being treated like a person, not a number, is very important to winning their business, according to Salesforce’s “State of the Connected Customer” report. Today’s customers expect personalization,...
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