The Silverline Blog
Industry insights, Salesforce news, and more
Provider
The Traditional vs. Modern Healthcare Marketer: 6 Key Differences
Reading time: 3 minutes
The role of a traditional marketer within a healthcare organization and today’s modern digital healthcare marketer differ significantly due to the rapid advancement of technology and changing consumer behavior. If you’re part of a healthcare team tasked with driving organizational change toward digital transformation, it is likely that you will need to communicate the advantages...
Banking
4 Ways AI is Impacting the Banking and Lending Industry
Reading time: 4 minutes
Remember when AI was just something we saw in sci-fi movies? Now you can’t go an hour without stumbling across some mention of the latest innovation in AI. From ChatGPT to AI photo editing for social media profiles to Google Bard, the AI space has become saturated with products and services. The AI evolution extends...
Marketing Cloud
Demystifying Salesforce Data Cloud: 7 Frequently Asked Questions
Reading time: 6 minutes
According to the MuleSoft 2023 Connectivity Benchmark Report, more than two-thirds (69%) of organizations say they’re ahead of anticipated progress on their digital transformation projects. Yet IT teams continue to face several technology and process challenges that are preventing progress. At the top of that challenge list is integrating siloed apps and data (36%), making...
Provider
Mitigating Referral Leakage with Provider Referral Patterning
Reading time: 6 minutes
According to an industry report, 78% of healthcare services and delivery leaders say the COVID-19 pandemic, and its transition to an endemic, has made controlling patient leakage a higher priority. The continuing lag in recovery and recuperation to reach normalized pre-pandemic new patient volumes and existing patient visit frequency from their established panels — coupled...
Banking
Why Your Company Needs a Marketing Cloud Preference Center
Reading time: 4 minutes
In yachting, there is something called a preference sheet. Each guest on luxury yachts lists their likes and dislikes on a sheet before their arrival so that the crew can attend to their every want and need. A financial institution’s preference center could be considered its customers’ preference sheet. The center is where customers share...
Banking
6 Tips to Survive Slowing Loan Growth with Marketing Cloud
Reading time: 4 minutes
Look at how someone is caring for their house plants, and you’ll soon know if they’re a green thumb growing a blossoming lily or if that once leafy fern is in its dying days. Like a house plant, your banking and lending customers must be cultivated to flourish. Especially now with loan growth drooping as...
Healthcare
Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...
A Day in the Life
A Day in the Life: Tanner Mueller
Reading time: 2 minutes
Job Title: Specialty Manager, Marketing Automation Start Date: May 2022 Tell us a fun fact or something interesting about yourself: I am a mixology fan and have a custom bar in my basement and have been teaching classes and doing events now for the last three years. Describe your position at Silverline: I am here...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
Financial Services
Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
Reading time: 4 minutes
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud,...
- 1
- 2