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Salesforce for Biotech & Pharma

Own the patient experience from start to finish.

Biotech & Pharma companies must balance competing priorities — from price and access to meeting patient and stakeholder demands.

We bring deep expertise and ready-to-go consultants to support your goals in a highly regulated market.

Trends impacting customer engagement in Biotech & Pharma

Several trends have emerged that Biotech & Pharma companies need to pay attention to in order to remain competitive, including:

  • The acquisition of companies or molecules by Pharma creates integration challenges

  • The rise of other stakeholders like specialty pharmacy and healthcare organizations that are also striving to engage the same patient

  • The continuous focus on how to bring medicines to market faster or fail sooner through better R&D approaches

  • Increased focus on reaching both patients and healthcare providers at the time and manner they want

Pharma & Biotech Solutions

With stakeholders ranging from patients and caregivers to providers, payers, pharmacies, and advocacy groups, our solutions help you leverage these relationships to meet your unique needs: .

  • As companies and molecules merge and collaboration with partners increases, health information systems must integrate internally (across legacy systems and data sources) and externally (with pharmacies and insurers) to advance healthcare delivery.

  • Patients expect a more personalized experience with treatments. We help you define that experience and build automated, flexible patient journeys on Salesforce to ensure patients are engaged, empowered, and adherent.

  • You need to demonstrate ROI of marketing efforts and measure patient engagement effectiveness. Salesforce provides real-time analytics and dashboards to help you track these efforts and personalize the customer experience.

  • The importance of FDA/FTC/HIPAA compliance can’t be overstated; we know this is the biggest litmus test of any new digital intervention. We can address your concerns by working within strict privacy and compliance laws, and Salesforce technologies already have certified pre-built safeguards functionality in place.

  • A strategically customized Marketing Cloud instance provides a 360-degree view of HCP interaction history and preferences across both traditional and non-traditional sales channels, allowing marketers and salespeople alike to create better experiences that lead to better relationships.

  • We understand that data integrity, protocol alignment, and patient privacy are critical to any clinical trial. Using a CRM like Salesforce that provides a dashboard as well as total data connections allows for faster analysis and clean data.

  • Pairing key ecosystem and patient journey knowledge from subject matter experts with the right Salesforce products makes it easy for your organization to create personalized patient support programs that deliver a great experience.

Innovating Pharma and Medtech with Salesforce Life Sciences Cloud

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Oncology-Immunology Startup expands gene treatment with Salesforce

Through gene therapy, a biotech startup sought to empower patients’ own immune systems to combat cancer by re-engineering patients’ T-Cells. Given the sensitivity of their work, they prioritized strict compliance, security measures, and FDA chain of custody standards to ensure technology didn’t impede their mission to cure cancer.

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Success after implementation with Managed Services

Many Salesforce customers and consultants focus all of their energy on the initial configuration of the platform but haven’t considered their long-term strategies for continued success.

Most of the hard work begins after go-live and as things change, the work never ends. At Mphasis Silverline, we have years of experience helping our clients thrive after implementation. Learn more about how we can help drive ongoing success for your Salesforce Org.

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