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Data Cloud Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI...
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Silverline News Matt Trokey Joins Mphasis Silverline as GTM Leader, Banking, Lending, & Payments
We’re thrilled to announce that Matt Trokey has joined our Financial Services practice as Go-To-Market Leader, Banking, Lending, & Payments. In this role, Matt will lead our go-to-market strategy and offerings while partnering with sales and delivery teams to help companies in the FS industry...
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Insurance Transforming Insurance Brokerage Software with Salesforce
The insurance brokerage industry has always been dynamic, adapting to new market demands, client expectations, and technological innovations. But with legacy systems holding many brokerages back, the need for a transformation is more pressing than ever. Enter Salesforce’s Financial Services Cloud...
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Insurance How Agentforce is Optimizing AI for Insurance Agents
Insurance carriers have been some of the quintessential pioneers of AI, from advanced mathematics modeling in the days of paper policies to machine learning and, in more recent years, artificial intelligence supporting actuarial sciences and fraud detection. Recognizing the potential to analyze...
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Salesforce Platform Streamline Incentive Compensation Management with Salesforce Spiff
In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in hiring top sales talent, they realize the importance of augmenting their...
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Real Estate 4 Ways Salesforce Closes the Real Estate Technology Gap
In their 2024 Technology Survey, The National Association of Realtors uncovered that only 22% of active realtors feel confident that they are getting the most benefit from emerging technology tools. There are multiple reasons why this is the case. The older generation of realtors can often view...
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Agentforce Salesforce Agentforce: What You Need to Know
AI has become a top priority for organizations all across the tech industry, so excitement was high around what AI innovations Salesforce had in store for Dreamforce this year. The big reveal? Agentforce, the next generation of autonomous AI Agents ushering in a new age of the hybrid workforce....
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Insurance Mphasis Silverline Partners with AgentSync for Insurance Compliance Solutions
Successfully managing insurance compliance requires diligence, accuracy, and a strict adherence to timeliness. Onboarding, licensing, appointments, and terminations can be extremely labor-intensive, error prone, and expensive without the right technology in place, which is why AgentSync developed a...
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Wealth What to Consider When Customizing Salesforce Activity Components
Logging interactions and activities with customers and prospects is one of the key concerns we see from financial institutions. They want to know each touchpoint on the customer’s journey and ensure that the appropriate follow-up steps are taken at every interaction, which requires a system that...
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Data and Integrations Data Strategy in a Post-Cookies World: An Unexpected Turn
In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer plans to eliminate third-party tracking cookies from its Chrome web...
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Banking Understanding Salesforce Data Cleansing and Governance
In today’s rapidly evolving financial landscape, data is the lifeblood that fuels decision-making, drives innovation, and fosters customer trust. Financial institutions, ranging from banks and credit unions to insurance companies and investment firms, are entrusted with vast amounts of...
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Insurance Expert Tips for Successful Insurance Digital Transformation
When it comes to digital maturity, 67% of insurance companies are still stuck at the traditional level according to Forrester’s Future Fit Survey. They aren’t taking advantage of technology to connect their siloed systems and automate their manual processes, making it difficult to meet customer...
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