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Media & Entertainment The Top 4 Challenges Facing Media Today (And How to Solve Them)
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with...
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Media & Entertainment Silverline Launches Media and Entertainment Practice
Silverline today announced the creation of a new media and entertainment practice under the leadership of industry veteran Jonathon Millman, Managing Director, as it completes the acquisition of Shift CRM. Although the practice...
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Media & Entertainment Shift CRM, a Silverline Company, named official launch partner by Salesforce for Advertising Sales Management for Media Cloud
Salesforce Expands Media Cloud with Advertising Sales Management to Automate Ad Sales, Improve Campaign Performance, and Streamline Workflows Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales...
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Silverline News Silverline Acquires Award-Winning Salesforce Partner Shift CRM
Drives Silverline’s growth strategy and expansion into the media and entertainment industry Press Release New York—July 7, 2021—Silverline, a digital transformation consultancy headquartered in New York City, has acquired...
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Media & Entertainment Subscriber Management in the Digital Transformation Age
It’s undeniable that the most powerful companies today are data-driven. More and more companies are using data analytics to allow them to make better decisions across the board. One critical area where this is emphasized is...
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Media & Entertainment The Path to Digital Transformation in Ad Sales Part 2
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers....
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Media & Entertainment How a Media Organization Used Salesforce to Redefine Ad Sales
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the...
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Media & Entertainment The Path to Digital Transformation in Ad Sales
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the...
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Media & Entertainment The Top 3 Salesforce Customizations Essential for Media Companies
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow down the top three...
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Media & Entertainment Predictions 2021: Tools and Technology Will Drive Media Industry Growth
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across...
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Media & Entertainment Marketing Automation Sets the Stage for Data Normalization
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate...
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Media & Entertainment Official Launch: Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud®
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an...
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