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Media & Entertainment The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are...
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Media & Entertainment How Silverline Transformed Samba TV’s Sales Platform for Stronger Alignment
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast,...
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Media & Entertainment The Top 6 Features of Salesforce for Ad Sales Management
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your...
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Media & Entertainment 4 Advertising Metrics Every Advertiser Should Focus On
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was printing 7 million copies each year. But the catalog was discontinued in...
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Media & Entertainment 3 Ways to Simplify the Complexity of Cross-Channel Ad Sales
The modern-day advertising experience is enormously fragmented for both media companies and advertisers. Media companies engage consumers across channels like streaming services, TV, radio, out-of-home, digital, mobile, social media, and more. But there is still no all-in-one way to do this...
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Media & Entertainment Silverline Announces Mediaocean Integration for Salesforce Media Cloud
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today its new Mediaocean integration for Salesforce Media Cloud. Mediaocean’s certified integration for Salesforce streamlines the RFP ingestion process, replacing the manual former...
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Media & Entertainment How 3 Media Companies Used Salesforce to Transform Their Operations
Many media organizations have an ongoing struggle to keep up with the fast pace of industry change, whether they are adapting to multiple channels or adjusting to a new toolbox of advertising options. They are stuck with outdated systems and processes that are not able to meet their clients’...
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Media & Entertainment 5 Ways to Make Your Advertising Business Bulletproof
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key learnings for me as an executive over these last ten years? There’s no such...
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Media & Entertainment Why It’s Time to Reimagine Digital Ad Sales
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it completely siloed. It’s time to reimagine digital ad sales. For...
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Media & Entertainment A Data-Driven Ads Strategy Starts with Knowing Your Data
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely....
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Media & Entertainment The Secret to Better Advertising? Better Relationships
Who do you trust more, a billboard or a friend? That’s a trick question. It’s obviously the billboard. (Sorry, I couldn’t help it.) Today’s consumers are more media-savvy than ever. The average person sees between 6,000 and 10,000 advertisements per day — and that number has only gone up over time....
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Media & Entertainment What Are the Benefits of Salesforce Media Cloud?
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of...
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