Intellectual Property Management and Content Licensing
Manage your IP and content licensing flows in one platform.
Manage your IP and content licensing flows in one platform.
Managing your media IP and content licensing flows from sales, legal, and rights windows comes with challenges. Teams are faced with:
Siloed data
Outdated systems
Version control issues with spreadsheets
Limited deal visibility
Territory shifts that slow down progress
Track and manage the relationships between licensor and licensee.
Gain visibility into who owns distributions rights in each region.
Manage titles and the products connected to those titles.
Gain visibility into the production as concepts become reality.
With 13,000 half-hours of entertainment in their library, viewed on over 500 streaming platforms and telecasters worldwide, this content distributor needed a centralized location to track and manage all of their sales and content licensing data. Mphasis Silverline customized Salesforce Sales Cloud to meet the distributor’s business needs, replacing Excel trackers and integrating with Microsoft 365 emails and calendars.
Read the success story