Salesforce Marketing Cloud Account Engagement
Optimize your marketing efforts to create awareness, raise awareness, and drive sales
Build connection and growth with Marketing Cloud Account Engagement.
Today’s top companies build communities, not just sales
Marketing Cloud Account Engagement (formally Pardot) is a complete marketing automation solution within Salesforce that helps you find, grow, and convert connections. By aligning sales and marketing, it drives campaigns that boost revenue and enables easy integration and growth. Marketing Cloud Account Engagement customers typically see a 34% sales lift and 37% marketing boost.
Sales and Marketing Synergy with Marketing Cloud Account Engagement
Marketing Cloud Account Engagement arms your team with a collection of tools, including email, list management, forms, and landing pages, to provide the ability to connect and interact with social media, webinars, live events, and more. This collection allows for the flexibility to send one-off emails or design a multi-step, multi-tool webinar series.
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- Personalize emails and website content based on prospect industry, job title, persona, and more
- Create engagement journeys through drip campaigns based on customer buying signals to shorten sales cycles
- Segment audience and personalize emails with minimal effort
- Leverage A/B testing to optimize the best message for email and web pages
- Build, test, and adjust campaigns based on response
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- Customize landing pages and forms to trigger automated emails or notify your internal team of hot opportunities
- Get real-time alerts and triggers within Salesforce or Salesforce mobile
- Track interaction and qualify leads through automated rules for scoring and grading only those who are likely to buy
- Create consistent company messaging between marketing and sales
- Set your sales team up for success with a collaborative, easy-to-use tool
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- Dive into a detailed marketing dashboard to understand campaign performance on multiple levels
- Report on emails, templates, landing pages, webinars, social campaigns, Google Adword campaigns, and more
- Visualize health and velocity reports to view campaign success or improvement opportunities
Marketing Cloud Account Engagement Features
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Lifecycle Report
Combining marketing and sales reports in one location helps an organization see if sales and marketing work well together.
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Unified Marketing Calendar
Get a view of past and future marketing efforts from one location, including quick links to each asset.
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Email and Landing Page Builder
Save time by leveraging templates built with your organization’s branding.
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Engagement Studio
Build 1-to-1 journeys across all channels and departments to engage prospects through the buying process.
Improving Stonebriar’s customer experience with Marketing Cloud Account Engagement
Mphasis Silverline helped Stonebriar Commercial Finance build a new website fully integrated with Marketing Cloud Account Engagement. In utilizing best practices to create lists, templates, and landing pages, Stonebriar segmented, targeted, and remarketed customers to jumpstart their referral pipeline. Mphasis Silverline also helped integrate social media channels, including Linkedin and Twitter, to expand and measure engagement and route new leads or opportunities to the appropriate teams.
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Why partner with Mphasis Silverline on your Marketing Cloud Account Engagement journey?
Mphasis Silverline is collaborative and brings 10+ years of experience specializing in Salesforce technologies, including Marketing Cloud Account Engagement. We build a tailored solution to fit your needs, including implementation, strategy, and managed services that drive value to your Salesforce platform.
Leveraging best practices acquired through more than a thousand implementations, Mphasis Silverline is a team of professionals with profound, varying experiences in consulting and technical roles. We know Marketing Cloud Account Engagement, and we’re ready to combine your needs with the power of Salesforce marketing automation.
