Salesforce Marketing Cloud Personalization
Mphasis Silverline helps you align to a true north star messaging approach
No matter the industry, we are all in the business of creating meaningful experiences that drive conversions.
Create comprehensive customer profiles with Marketing Cloud Personalization
Marketing Cloud Personalization provides a vivid understanding of each customer and how that customer is engaging across channels: on website or mobile, via email or text/SMS, or in a store or call center.
This unified understanding helps marketers align to a true north star messaging approach. Send the right message, to the right audience, in the right channel, at the right time using behavioral data, known customer data, and calculated insights to drive your delivery strategy with first-party data.
Marketing Cloud Personalization Services
We help align marketing strategy with customer experience, technology, and operations to drive digital marketing transformation.
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Marketing Consulting
We'll help you identify opportunities and strategies to level up the ways you approach digital marketing and optimize your Salesforce systems.
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Implementation
Mphasis Silverline collaborates with you to plan, design, and deploy tailored solutions that meet your organizational and technology needs.
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Journey Design
Capture and clarify the path the consumer takes as they interact with your organization.
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Data + Analytics
Validate the quality and availability of the data required to execute and measure marketing campaign success.
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Strategic Support
Ongoing technical, executional, quality assurance, and strategic support to help you continually optimize the ways your team uses Salesforce.
Online Music Store sees increased revenue with Salesforce Marketing Cloud Personalization
As a highly distributed company that grew organically and via acquisition, this Online Music Store saw a great opportunity in consolidating to Salesforce’s marketing stack. Marketing Cloud Engagement provides personalized email journeys for their DJ community and Marketing Cloud Personalization captures affinities at a granular level of detail to give the company more insights into its customer base that could be leveraged for marketing purposes. By leveraging data to deliver individualized experiences, the Music Store deepens engagement and drives revenue growth with its DJ community.
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How Mphasis Silverline can supercharge your marketing campaigns
We align your marketing and business strategy goals, establishing a shared vision of success that leads us to provide measurable outcomes and consistent execution. No MarCom technology stack is static, so we make sure that, as new pieces are added, there is a seamless integration path that doesn’t introduce heavy technical debt.
Our team of marketing experts have been in our customers’ shoes implementing Salesforce Marketing Cloud and adjacent products, and can help you achieve long-term success on the Salesforce Platform with ongoing technical and executional support.
6 Steps to a Successful Marketing Cloud Personalization Implementation
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and offers. They realize the benefits that personalization brings, like more engagement and loyalty to their company, by using Salesforce...
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