The Silverline Blog
Industry insights, Salesforce news, and more
Banking
Understanding Salesforce Data Cleansing and Governance
Reading time: 4 minutes
In today’s rapidly evolving financial landscape, data is the lifeblood that fuels decision-making, drives innovation, and fosters customer trust. Financial institutions, ranging from banks and credit unions to insurance companies and investment firms, are entrusted with vast amounts of sensitive data, including customer information, transactional data, and market insights. Organizations rely on platforms like Salesforce...
Banking
How to Prevent Bank Fraud with Salesforce and Alloy
Reading time: 4 minutes
Fraud continues to plague financial institutions. According to the Alloy State of Fraud Benchmark Report, a massive 91% of financial institutions across all sizes and segments reported increased fraud rates. Almost three-quarters of financial institutions lost over $500K to fraud in the past year. And while 67% of financial institutions have over half their workforce...
Banking
Business Banking Marketing Strategies to Enhance Experiences
Reading time: 3 minutes
A bank’s relationship manager (RM) plays a pivotal role in helping its business customers reach their financial goals. However, according to interviews that McKinsey conducted with executives at more than 15 banks, a majority of their relationship managers are acquiring less than five new clients a year. Many said they struggle with customer acquisition, and...
Banking
Optimize Mortgage Processes with Encompass Salesforce Integration
Reading time: 3 minutes
Encompass is an industry-leading digital mortgage solution that addresses the challenge of fragmented data and inefficient processes within mortgage companies. It streamlines and centralizes data management, allowing mortgage lenders to integrate various aspects of their operations, from policy administration to claims processing. Silverline has developed a refined, bi-directional integration between Encompass and Salesforce, streamlining operations...
Banking
How to Leverage the New Financial Services Cloud Licenses
Reading time: 2 minutes
You may have heard Salesforce’s recent announcement about changes to its Financial Services Cloud licenses. Previously, Salesforce offered two licenses: Starter and Growth. That has changed to three new options: Financial Services Cloud Standard Financial Services Cloud for Sales Financial Services Cloud for Service Here we answer all your questions surrounding these new licenses. What...
Marketing Cloud
3 Ways to Leverage Marketing to Mitigate Bank Fraud
Reading time: 3 minutes
A recent survey by J.D. Power found that one in three U.S. bank customers say they have been victims of financial fraud in the past 12 months. 50% of customers under age 40 experienced fraud during that time, as their increased engagement in electronic transfers made them more likely to trust online requests for payments. ...
Banking
Peoples Bank Leverages Salesforce and nCino to Evolve Technology with Rapid Growth
Reading time: 3 minutes
Peoples Bank started in 1910 in Northwest Indiana as a small community bank and has grown to an asset size of $2.1 billion. Headquartered in Munster, Indiana, Peoples Bank serves customers and communities across Northwest Indiana and Chicagoland with a wide range of consumer, business, and wealth management products. Lacking visibility across disparate systems Over...
Banking
3 Barriers Holding Back Your Bank’s Marketing Growth
Reading time: 3 minutes
According to a BCG survey of 759 global C-suite executives, nearly three-quarters expect macroeconomic uncertainty to be the key challenge facing their businesses in 2023. The survey’s report cites that “the recent failure of Silicon Valley Bank and others shows how difficult it is for executives to anticipate/predict the future, even in the near-term.” To...
Financial Services
How Plaid Helps Customers Securely Connect Financial Accounts
Reading time: 3 minutes
According to Plaid’s third annual Fintech Effect report, consumers rank convenience (54%) and security (38%) as the top factors impacting their decision to adopt a new fintech app. Consumers feel more secure when a fintech app asks them to verify their identity (70%) and prefer them over apps that don’t (80%). Silverline partner Plaid makes...
Financial Services
How OwnBackup for Salesforce Maximizes Data Protection
Reading time: 3 minutes
Silverline is always searching for ways to optimize our financial services clients’ Salesforce journey. One of the ways we do this is by partnering with leading companies that provide highly specific fintech solutions that augment Salesforce’s functionality. Silverline’s partnership with OwnBackup, a SaaS data protection/backup platform for Salesforce customers, helps clients manage and protect the...