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Media & Entertainment Combine the Power of Salesforce and Slack for Media Success
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is...
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Media & Entertainment Getting Started with Advertising Agency Automation
Ad Age holds its annual Small Agency Awards to honor small, independent agencies with teams of 1 to 150 people that are not part of the behemoth holding agencies like WPP or Interpublic Group. In the past couple of years, Ad...
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Media & Entertainment Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies...
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Media & Entertainment How Silverline Transformed Samba TV’s Sales Platform for Stronger Alignment
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV...
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Media & Entertainment The Top 6 Features of Salesforce for Ad Sales Management
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your...
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Media & Entertainment 4 Advertising Metrics Every Advertiser Should Focus On
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was...
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Media & Entertainment Silverline Announces Mediaocean Integration for Salesforce Media Cloud
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today its new Mediaocean integration for Salesforce Media Cloud. Mediaocean’s certified integration for...
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Media & Entertainment How 3 Media Companies Used Salesforce to Transform Their Operations
Many media organizations have an ongoing struggle to keep up with the fast pace of industry change, whether they are adapting to multiple channels or adjusting to a new toolbox of advertising options. They are stuck with...
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Media & Entertainment 5 Ways to Make Your Advertising Business Bulletproof
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key...
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Media & Entertainment Why It’s Time to Reimagine Digital Ad Sales
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it...
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Media & Entertainment A Data-Driven Ads Strategy Starts with Knowing Your Data
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website...
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Media & Entertainment How to Manage Your Data in a World Without Cookies
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating...