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Media & Entertainment A Data-Driven Ads Strategy Starts with Knowing Your Data
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely....
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Media & Entertainment How to Manage Your Data in a World Without Cookies
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating “alternate identifiers to track individuals as they browse across the web, nor...
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Media & Entertainment What Are the Benefits of Salesforce Media Cloud?
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of...
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Media & Entertainment How Technology Has Changed the Media Industry — and What’s Next
We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining — consumer expectations are changing, and businesses like yours have to keep up. The average Internet user sees between 6,000 and 10,000 advertisements...
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Media & Entertainment 3 Steps to Get Started with Salesforce Media Cloud
The media landscape looks completely different today than it did 12 years ago when I first founded Shift, a Silverline Company. And let’s be real: the next 12 years will look completely different from today. We’re working in an industry that’s constantly changing. Traditional models like print,...
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Media & Entertainment The Top 4 Challenges Facing Media Today (And How to Solve Them)
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to...
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Media & Entertainment Silverline Launches Media and Entertainment Practice
Silverline today announced the creation of a new media and entertainment practice under the leadership of industry veteran Jonathon Millman, Managing Director, as it completes the acquisition of Shift CRM. Although the practice officially launched this month, Jonathon has been leading Shift CRM...
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Media & Entertainment Predictions 2021: Tools and Technology Will Drive Media Industry Growth
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across the consumer landscape. The developments happened seemingly overnight,...
