The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Why Salesforce Media Cloud is a Must for Media Planning
Reading time: 3 minutes
Sometimes it can be hard to see the glimmer of light at the end of the media industry tunnel. From two Hollywood strikes to declining ad revenue to money-losing streaming businesses, media companies face a lot of uncertainty as they try to get their share of advertising dollars. The multiple unknowns in media have led...
Media & Entertainment
Harnessing the Power of Salesforce Data Cloud for Marketing
Reading time: 4 minutes
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization. Publishers will have to rely more on their first-party data,...
Media & Entertainment
4 Generative AI Use Cases to Drive Ad Sales
Reading time: 3 minutes
One of the first instances of AI showing up in the advertising industry was with a Lexus commercial. It was 2018, and Lexus used IBM Watson to create the first commercial entirely scripted by AI. The car company leveraged IBM Watson to analyze 15 years of car and luxury brand campaigns that had won Cannes...
Media & Entertainment
Salesforce and Gaming: A Powerful Team-Up
Reading time: 3 minutes
U.S. consumer spending on video game products totalled $56.6 billion in 2022 with no signs of slowing down. The uptick can be attributed to AI and virtual reality gaming innovations, as well as media companies like Netflix expanding into the gaming industry. Perhaps one of the most significant impacts on the popularity of gaming is...
Media & Entertainment
Transforming a4’s Ad Sales Budgeting Process
Reading time: 4 minutes
A4, a division of Altice News & Advertising, provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and advertising clients. a4’s coverage offers over 80 million authenticated U.S. household IP addresses and 15 million households with viewership data collected across 210 Designated Market Areas (DMAs), including the Optimum markets that span nationwide. The...
Media & Entertainment
Combine the Power of Salesforce and Slack for Media Success
Reading time: 3 minutes
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is for Silverline’s media clients to get more value from leveraging Salesforce and Slack together. We often see media...
Media & Entertainment
Getting Started with Advertising Agency Automation
Reading time: 4 minutes
Ad Age holds its annual Small Agency Awards to honor small, independent agencies with teams of 1 to 150 people that are not part of the behemoth holding agencies like WPP or Interpublic Group. In the past couple of years, Ad Age has put its awards focus on small agencies that have excelled despite the...
Media & Entertainment
Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Reading time: 4 minutes
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies often don’t know where to start or have a true understanding of which products will fit their particular needs. We see this sense...
Media & Entertainment
How Silverline Transformed Samba TV’s Sales Platform for Stronger Alignment
Reading time: 3 minutes
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast, cable, over-the-top, and digital media from millions of devices...
Media & Entertainment
The Top 6 Features of Salesforce for Ad Sales Management
Reading time: 3 minutes
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your media is customized to...