The Silverline Blog
Industry insights, Salesforce news, and more
Agentforce
How to Build A Data Strategy for Agentforce Success
Reading time: 5 minutes
You’ve heard about Agentforce and seen how it works, but how do you prepare your organization to effectively implement AI Agents for your unique data environment? Agentforce’s Atlas Reasoning Engine relies on access to accurate, relevant, and trusted data in order to build plans that Agents can execute on autonomously, making your data strategy an...
Dreamforce
10 Sessions You Don’t Want to Miss at Dreamforce 2024
Reading time: 5 minutes
This year’s Dreamforce is only two weeks away and it’s a big one for Mphasis Silverline. It’s the first time we’re showcasing the vast technological opportunities provided by our synergy with Mphasis to the larger Salesforce ecosystem! Dreamforce visitors are invited to the Mphasis Silverline Lounge at the Palace Hotel, where they can gather for...
Media & Entertainment
Media Catalyst Accelerates Ad Sales Planning and Forecasting
Reading time: 2 minutes
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and is often put off until the end of a deal cycle. This leads to an underreported or inaccurate sales pipeline...
Media & Entertainment
How Retail Media Networks Can Capture Advertising Dollars
Reading time: 4 minutes
Retail media is rapidly growing and GroupM, the world’s biggest media buyer, forecasts that advertising revenue from retail media channels will reach $160 billion by 2027. Retailers such as Walmart, Target, and Amazon are capitalizing on advertiser demand for retail media with their retail media networks. Retail media offers the opportunity for retailers to diversify...
Media & Entertainment
A Beginner’s Guide to Salesforce Media Cloud
Reading time: 4 minutes
We often talk about the Salesforce journey. You start off with a basic version of a product, roll it out, and add on a more advanced version of the product. You expand, scale, and grow your Salesforce ecosystem from a crawl to a walk to a run. But what if you’re just at the start...
Salesforce
Elevate Your Digital Experience with Salesforce OmniStudio
Reading time: 3 minutes
In today’s digital era where innovation and insights go hand in hand, the world of digital transformation comes alive with stories. As a Specialty Director involved in Silverline’s solution and technical innovation, I deeply understand functional business requirements and ensure that technology solutions align seamlessly with our customers’ business objectives. Salesforce OmniStudio is a blend...
Media & Entertainment
Why Salesforce Media Cloud is a Must for Media Planning
Reading time: 3 minutes
Sometimes it can be hard to see the glimmer of light at the end of the media industry tunnel. From two Hollywood strikes to declining ad revenue to money-losing streaming businesses, media companies face a lot of uncertainty as they try to get their share of advertising dollars. The multiple unknowns in media have led...
Media & Entertainment
Harnessing the Power of Salesforce Data Cloud for Marketing
Reading time: 4 minutes
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization. Publishers will have to rely more on their first-party data,...
Media & Entertainment
4 Generative AI Use Cases to Drive Ad Sales
Reading time: 3 minutes
One of the first instances of AI showing up in the advertising industry was with a Lexus commercial. It was 2018, and Lexus used IBM Watson to create the first commercial entirely scripted by AI. The car company leveraged IBM Watson to analyze 15 years of car and luxury brand campaigns that had won Cannes...
Media & Entertainment
Salesforce and Gaming: A Powerful Team-Up
Reading time: 3 minutes
U.S. consumer spending on video game products totalled $56.6 billion in 2022 with no signs of slowing down. The uptick can be attributed to AI and virtual reality gaming innovations, as well as media companies like Netflix expanding into the gaming industry. Perhaps one of the most significant impacts on the popularity of gaming is...