The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
The Top 4 Challenges Facing Media Today (And How to Solve Them)
Reading time: 4 minutes
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to $50bn), or cinema (effectively $0), according to Magna....
Media & Entertainment
Silverline Launches Media and Entertainment Practice
Reading time: 2 minutes
Silverline today announced the creation of a new media and entertainment practice under the leadership of industry veteran Jonathon Millman, Managing Director, as it completes the acquisition of Shift CRM. Although the practice officially launched this month, Jonathon has been leading Shift CRM (now Silverline)’s talented team of consultants, analysts, and developers in building media...
Media & Entertainment
Predictions 2021: Tools and Technology Will Drive Media Industry Growth
Reading time: 2 minutes
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across the consumer landscape. The developments happened seemingly overnight, sometimes causing confusion, other times chaos, and often slowing down the entire...