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Media & Entertainment How to Ensure a Seamless Migration to Salesforce Media Cloud
No one likes moving houses. It’s a hassle to pack and unpack and set up all your new services like internet and electricity. But as much as it’s a pain to make the move, the outcome of a better living situation is usually worth it. Moving houses is similar to moving between Clouds. You know...
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Financial Services 5 Essential CRM Project Management Tips from a Salesforce Expert
Silverline’s Transcending CRM podcast explores how the Salesforce ecosystem has impacted the careers of fellow Trailblazers and the businesses that have leveraged dynamic growth from the platform. The podcast is hosted by me, Silverline’s Managing Director of Banking and Lending, and my colleague...
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Insurance Understanding Underwriting in a New Era of Workers’ Comp
Workers’ compensation is the most highly regulated line of insurance, especially when it comes to underwriting policies. The pandemic exposed many outdated regulations, such as requiring paper documents that are physically signed or using checks instead of electronic banking or debit cards....
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Insurance How Digital Experiences are Transforming Workers’ Compensation
Insurers can expect accelerated premium growth in the coming year. While other insurance sectors, such as cyber insurance, have seen rates soar by 25.5% due to ransomware attacks and breaches of remote work locations, only workers’ compensation showed a rate decrease, down an average of...
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Insurance 8 Steps to Build a Strong Carrier-Broker Relationship
As more and more organizations now consider keeping remote or hybrid workforces, they are facing a whole new set of workers’ compensation challenges. Insurers must now consider the safety of a company’s remote work locations in the insurance and underwriting process. They are looking at...
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Media & Entertainment How to Improve Your Ad Sales Process
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital processes. Or have they? Some media companies have taken steps to modernize...
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Financial Services Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to...
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Financial Services Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud, […]
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Insurance 13 Insurance Highlights from Salesforce’s Winter ’23 Release
Salesforce’s Winter ’23 release notes offer high-level descriptions of new features and enhancements. We’ve combed through the hundreds of pages to share highlights that are especially relevant for insurance industry users so you can review and quickly start benefiting from the new functionality....
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Insurance How Insurance Companies Leverage Salesforce for Agency Management
The relationship between an insurance carrier and their agents is a critical one. A primary objective for a carrier is to make doing business as easy as possible for agents so they will either start or continue to do business with the carrier. This is especially the case with non-captive agents...
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Salesforce Platform The Importance of Accessibility in Salesforce Development
In 2016, a man named Guillermo Robles decided to order pizza from Domino’s. Despite his best efforts, his attempt was unsuccessful. Guillermo, a blind man, relied on screen reader software to navigate the web, and both Domino’s website and mobile app proved unusable and inaccessible with his...
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CalendarAnything Now CalendarAnything Has Google Calendar Salesforce Integration
CalendarAnything, the number one Salesforce calendar app, lets you view your business at a high level or get into the details — all on one screen. You can track marketing campaigns, projects, resources, events, and more. It’s entirely customizable for precisely what your organization needs, whether...
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