The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 3 minutes
One of the most common questions that we get asked is what is MDM, and how does it fit in the Salesforce world? MDM stands for Master Data Management. To put it simply, it means creating a single source of truth, or one master “golden record” for all versions of a record across all systems....
Reading time: 4 minutes
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are Walmart’s top-selling products. Walmart is a prime example of...
Reading time: 4 minutes
If you think DevOps is only a concern for developers, you’re not seeing the full picture. Yes, DevOps tools and practices do help improve code quality and eliminate production bugs for developers, but they also help managers make more regular, reliable releases and give admins the ability to quickly compare Salesforce orgs and make changes....
Reading time: 4 minutes
“Life is really simple, but we insist on making it complicated.” Leave it to philosopher Confucius to nail it with that sage advice. There really is no need to complicate matters more than is necessary. You probably see complications arise in life on a daily basis, especially at work, that could be simplified. Projects are...
Reading time: 4 minutes
Customers of banking and lending enterprises are increasingly choosing products and services based on the quality of the experiences they have with them. These experiences are becoming more and more complex and spanning channels, technologies, and departments. As this complexity is introduced, the customer experience can often break down. Enter UI/UX (user interface/user experience) design,...
Reading time: 4 minutes
You may remember going to your local bank as a child. Maybe you got a lollipop from the teller. Or you were there to stash away your birthday money. Or you opened your first bank account with your first job. Despite the fond memories you may have of your local bank, the banks of today...
Reading time: 5 minutes
Although customers are increasingly moving to digital channels, traditional contact center support will continue to remain an important service channel. At many contact centers, the ability to serve customers is negatively impacted by agent’s need to access multiple legacy applications — frequently with a need to re-key and search for information separately in each, made...
Reading time: 3 minutes
The Consumer Financial Protection Bureau (CFPB) has proposed a new rule designed to help small businesses gain access to credit by increasing transparency in the lending marketplace. The rule has yet to be finalized, but it will have vast implications on the lending industry if and when it does. The proposed CFPB requirements for lenders...
Reading time: 3 minutes
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast, cable, over-the-top, and digital media from millions of devices...
Reading time: 4 minutes
Click! Change of address completed. Click! New insurance card issued. Click! Member claim processed. Every second, multiple clicks are being made at member services centers as agents jump from screen to screen to quickly access and process member inquiries. Each one of those clicks may take a second to perform, yet each is backed by...