The Silverline Blog
Industry insights, Salesforce news, and more
Silverline DIBS
7 Takeaways from the Salesforce Partner Ecosystem Equality Report
Reading time: 4 minutes
Silverline is proud to be among the 11,000 partners around the world that make up the Salesforce ecosystem. Partners not only deliver Salesforce success to clients but also collaborate with Salesforce to effect change across workforce development and entrepreneurship. Together, the ecosystem upskills and hires talent from underrepresented groups (URG) and invests in the growth...
Salesforce Platform
Managed Services: What Is It and Why Do You Want It?
Reading time: 3 minutes
With adaptive technology and personalized solutions becoming the norm across all manner of businesses, it’s important to stay ahead of trends. As a platform, Salesforce is continually evolving — but your business only reaps the benefits if it can keep up with innovations to the platform. As your business grows and evolves, your Salesforce instance...
Salesforce
The Essential Study Guide for Salesforce Certifications
Reading time: 4 minutes
A Salesforce certification is a demonstration and verification that you have expertise in a given area of Salesforce. But there’s a vast divide between wanting a Salesforce certification and actually obtaining one. Getting certified takes tremendous dedication and discipline to prepare for and pass the certification exam. But those who achieve mastery with a Salesforce...
Media & Entertainment
The Path to Digital Transformation in Ad Sales Part 2
Reading time: 3 minutes
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers. Stats show that companies recognize digital transformation and customer experience go hand in hand. According to Forbes, 70% of companies either...
Media & Entertainment
How a Media Organization Used Salesforce to Redefine Ad Sales
Reading time: 4 minutes
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the basement and the cheese is over at your neighbour’s house (if there’s even any...
Media & Entertainment
The Path to Digital Transformation in Ad Sales
Reading time: 2 minutes
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the Internet. As digital trends from streaming, social and mobile transformed the industry, the market became inundated with gigabytes of...
Media & Entertainment
The Top 3 Salesforce Customizations Essential for Media Companies
Reading time: 2 minutes
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow down the top three customizations that are essential to media companies. The ever-changing landscape of Media Relationships: Buying media is a collaborative process with multiple...
Media & Entertainment
Media Sellers now have an Automated and Unified way to Manage Goals
Reading time: 2 minutes
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry brings additional complexity to this process in the way that these budgets are set, assigned and subsequently managed. While most people will be familiar with...
Salesforce
Hyperforce, Einstein, and Slack — Oh my! Unpacking the Dreamforce to You Keynote
Reading time: 6 minutes
A lot happened in the wider world of Salesforce last week. From acquisition announcements to innovative launches, the Dreamforce to You keynote left viewers with much to be excited about, besides James Corden’s cold open. (We’re still crossing our fingers for Marc Benioff car karaoke!) Let’s dig into some of what we learned. Salesforce acquires...
Media & Entertainment
Official Launch: Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud®
Reading time: 2 minutes
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an expert focus on media and entertainment. Our team of Scrum-certified media experts bring expertise and insights to the unique...