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Salesforce for Publishing

Salesforce solutions to manage media planning, production, and finance.

Publishers rely on many disparate systems and programs to keep media planning, production, and finance organized and on task.

Applying our experience building industry-leading applications for some of the world’s most influential print and digital publishers, we can show your team how to get more from your Salesforce investment.

Salesforce Solutions for Publishing

  • Sales Management

    Streamline your sales and business development process to give your sales teams instant access to the information they need, such as pitched media plans and scheduled pipeline, and empower them to cross-sell and upsell the right products from one platform. Manage agency, advertiser, and brand relationships with ease.

  • Ad Operations

    Streamline and automate the transition from sales to ad operations and delivery teams to avoid costly mistakes and delivery issues. Simplify the transition with automated workflow management to provide built-in alerts that mitigate risk at every stage of a campaign.

  • Finance

    Get the most from your Salesforce investment with direct integrations to DSPs, SSPs, and other ad-serving platforms for end-to-end transparency. Complete your customer 360-degree view with real-time access to sales and pipeline progress, campaign delivery status, and finance and invoicing.

  • Beyond Ad Sales

    Elevate your Salesforce experience with custom community applications that give employees, customers, partners, and resellers a centralized, branded hub for seamless access and collaboration.

    Learn more

Testimonials

With our customized solution, Mphasis Silverline has laid the foundation for us to effectively use data on a daily basis to make well-informed decisions at all levels — from executives to sellers.”
Jeanette Galloway Director of Business Operations, New York Magazine
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Our clients

Media & Entertainment Case Studies

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The latest from our media & entertainment team

Media & Entertainment

5 Ways Companies are Innovating Retail Media Advertising

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Media & Entertainment

2026 Salesforce Trends Shaping the Future of Media Advertising

We live in a world of unlimited content. Audiences want access to everything at any point in time, and while content may be unlimited, attention is not. Every publisher, newspaper, streaming service, video game company, and...
Media & Entertainment

How Data Cloud Clean Rooms Enable Ad Sales and Media Planning

Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean...
Media & Entertainment

Expanding Retail Media Capabilities with Media Cloud and Placements.io

This U.S. home improvement company (“The Company”) serves millions of customers a week. Its retail media network runs in-store and online advertising with a variety of companies to drive product sales, ranging from aisle...
Media & Entertainment

Mphasis Silverline and Placements.io Partner to Automate Digital Media Workflows

As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps...
Media & Entertainment

How the AdFund Accelerator Streamlines Media Campaign Funding

With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our...
Media & Entertainment

5 Agentforce Use Cases to Accelerate the Ad Sales Cycle

2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a...
Data Cloud

Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes

In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand...
Agentforce

How to Build A Data Strategy for Agentforce Success

You’ve heard about Agentforce and seen how it works, but how do you prepare your organization to effectively implement AI Agents for your unique data environment? Agentforce’s Atlas Reasoning Engine relies on access to...
Salesforce Platform

Streamline Incentive Compensation Management with Salesforce Spiff

In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in...

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