Retail Media Networks
Manage ad planning and execution across retail media.
Retail media helps advertisers reach consumers when they are close to making purchasing decisions.
Salesforce Media Cloud streamlines processes for retail media networks with multi-channel advertising touchpoints throughout the buyer’s journey, all on one platform.
Salesforce Solutions for Retail Media
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Sales Management
Provide the insights and visibility you need to improve sales, with transparency from the first contact to the insertion order. Empower sales teams to cross-sell and up-sell by giving them instant access to the product information they need and the ability to manage agency, advertiser, and brand relationships with ease.
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Ad Operations
Streamline the handoff from sales to ad operations and delivery teams to avoid costly mistakes and delivery issues. Automated workflow management provides built-in alerts that mitigate risk at every stage of a campaign.
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Finance
Get the most from your Salesforce investment with direct integrations to DSPs, SSPs, and other ad-serving platforms for end-to-end transparency. Complete your customer 360-degree view with real-time access to sales and pipeline progress, campaign delivery status, and finance and invoicing.
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Beyond Ad Sales
Help customers find the information they need anytime, from anywhere, by providing employees with a central location to access support content. Customized applications enhance your team’s collaboration with partners and resellers in a branded experience.
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How Retail Media Networks Can Capture Advertising Dollars
Retail media is rapidly growing and GroupM, the world’s biggest media buyer, forecasts that advertising revenue from retail media channels will reach $160 billion by 2027. Retailers such as Walmart, Target, and Amazon are capitalizing on advertiser demand for retail media with their retail media networks. Retail media offers the opportunity for retailers...
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