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Salesforce for Out of Home

Empowering OOH advertisers to streamline and automate business.

Our media experts work with leading OOH advertisers and understand how Salesforce can help engage more customers and take business to the next level.

From simple sales management to digital asset management (DAM) and revenue recognition, we can show you how Salesforce can streamline and automate more of your business to keep up with trends in out of home advertising.

Salesforce Solutions for Out of Home

  • Sales Management

    Improve how your sales team manages every client by streamlining your sales process and quickly generating detailed insertion orders. Empower every team with instant access to agency, advertiser, and brand relationships, and manage inventory across every property in a single solution.

  • Ad Operations

    Streamline and automate the transition from sales to delivery with integrated insertion order management and complex product bundling. Quickly compare performance between booked ad units and delivery metrics, and identify campaign delivery status in real time to avoid delays and costly errors.

  • Reconciliation and Finance

    Complete your customer 360-degree view by centralizing data across the organization for complete revenue reconciliation. Provide actionable insights and maximize revenue with advanced analytics and financial platform integrations that improve visibility across internal teams.

  • Beyond Ad Sales

    Elevate your Salesforce experience with custom community applications that give employees, customers, partners, and resellers a centralized, branded hub for seamless access and collaboration. Expand your journey even further with equipment and field management in Salesforce.

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Media & Entertainment Case Studies

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The latest from our media & entertainment team

Media & Entertainment

How the AdFund Accelerator Streamlines Media Campaign Funding

With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our...
Media & Entertainment

5 Agentforce Use Cases to Accelerate the Ad Sales Cycle

2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a...
Data Cloud

Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes

In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand...
Media & Entertainment

2025 Retail Media Advertising Trends Driving Growth

We’ve been keeping an eye on the rise of retail media for a few years now, but not even we could have predicted just how much the industry would grow in such a short period of time. Reports forecast that by 2027, retail media...
Agentforce

How to Build A Data Strategy for Agentforce Success

You’ve heard about Agentforce and seen how it works, but how do you prepare your organization to effectively implement AI Agents for your unique data environment? Agentforce’s Atlas Reasoning Engine relies on access to...
Salesforce Platform

Streamline Incentive Compensation Management with Salesforce Spiff

In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in...
Agentforce

Salesforce Agentforce: What You Need to Know

AI has become a top priority for organizations all across the tech industry, so excitement was high around what AI innovations Salesforce had in store for Dreamforce this year. The big reveal? Agentforce, the next generation of...
Music

How Salesforce Helps Music Companies Innovate and Grow

While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year.  According to IFPI’s Global Music...
Media & Entertainment

Media Catalyst Accelerates Ad Sales Planning and Forecasting

An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and...
Financial Services

Salesforce Announces Marketing Cloud Growth to Empower SMBs

This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud...

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