Salesforce Marketing Cloud Engagement
Reach your customers, at scale, on any device or channel
Marketing Cloud Engagement is the core of Salesforce Marketing Cloud’s suite
Create and tailor content specific to each customer across email, advertising, mobile, e-commerce, social media, customer communities, and more.
Marketing Cloud Engagement Products
Create an omnichannel marketing approach to improve engagement with your customers and prospects with Marketing Cloud Engagement’s toolset.
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Email Studio
Create and manage all of your email content, including proofing, list selection, and email sending. A/B test emails to optimize open rates and click through rates.
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Mobile Studio
Create and manage all of your mobile content, including SMS, push notifications, and WhatsApp messages.
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Advertising Studio
Leverage your first-party data to advertise on Google, Facebook, LinkedIn, Twitter, and more. Target existing customers and acquire new ones by building audience segments and using lookalike audiences.
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Journey Builder
Create multichannel journeys for customers and prospects through email, mobile, and advertising. Leverage different actions and create logic branches based on attributes or real-time customer behavior.
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Content Builder
Create and organize all of your content in one place and leverage it throughout Marketing Cloud, including Email Studio and Mobile Studio. Easily create content with drag-and-drop functionality.
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Campaign Analytics
Analyze and improve your campaign performance with email, mobile, and journey analytics. Integrate with Google Analytics so you can understand the full customer journey.
Improve functionality with AI in Marketing Cloud
Salesforce’s AI features are constantly expanding. With Marketing Cloud Engagement, you can use AI capabilities such as Einstein Send Time Optimization to optimize email send times based on time zones of the recipient and the time of day they’re most likely to open an email. You can also use frequency optimization features to prevent inundating customers with too frequent emails.
Marketing Cloud Engagement Services
Get the most out of Marketing Cloud Engagement to improve your customer experience and achieve your business goals.
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Marketing Consulting
We'll help you identify opportunities and strategies to level up the ways you approach digital marketing and optimize your Salesforce systems.
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Implementation
Mphasis Silverline collaborates with you to plan, design, and deploy tailored solutions that meet your organizational and technology needs.
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Journey Design
Capture and clarify the path the consumer takes as they interact with your organization.
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Data + Analytics
Validate the quality and availability of the data required to execute and measure marketing campaign success.
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Strategic Support
Ongoing technical, executional, quality assurance, and strategic support to help you continually optimize the ways your team uses Salesforce.
A Customized Multichannel Solution to Better Serve Patients and Staff
CareMount Medical wanted a single source of truth — a solution that would streamline their processes, save both patients and staff valuable time, and simplify the patient journey. Mphasis Silverline helped CareMount implement Marketing Cloud to:
- Improve their patient experience
- Increase the operational efficiency for their team with a multichannel, personalized solution
- Communicate follow-up care reminders, preventative care outreach, and referrals
Why choose Mphasis Silverline?
Mphasis Silverline is a top Salesforce partner with over a decade of experience serving companies in the financial services, healthcare & life sciences, and media & entertainment spaces. Our consultants specialize in these verticals, and often have first-hand experience working in these industries. Our goal is to be a strategic partner for our clients, establishing a shared vision of success and then bringing an engagement strategy to life with the full range of Marketing Cloud products.
