Marketing Cloud for Media and Entertainment
Achieve real-time personalization at scale
Silverline helps media companies make the most out of their Salesforce Marketing Cloud platform, supporting you throughout the entire process from ideation to implementation. We identify your known and unknown audience sources and implement Interaction Studio to drive personalization, so you can engage your audience at the right place and at the right time.
When the potential for Salesforce Marketing Cloud is maximized, media companies gain deep tracking and insightful analytics to truly understand their customers’ behavior. This information can be leveraged for real-time personalization and interaction management at scale.
Drive success with Salesforce Marketing Cloud
From campaign planning and scheduling to execution and analytics, Silverline knows the ins and outs of the media industry. We identify the challenges of your new or existing Marketing Cloud platform and create an implementation plan that helps media companies discover more value from Marketing Cloud.
Marketing Cloud Health Check
Are you an existing Marketing Cloud customer? Silverline’s team can do a review of your company’s Marketing Cloud implementation to resolve current operational and technical challenges and assess the need to introduce new Marketing Cloud capabilities. Through a series of interviews and workshops, Silverline captures your marketing goals and challenges and creates an action plan to drive value.
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Marketing Cloud MVP Launch
Just purchased Media Cloud and want to get started? Silverline’s Marketing Cloud MVP Launch is designed to get you up and running out of the gate. Silverline will set up and configure Marketing Cloud to quickly drive value, ensure you can send and track email engagements with customized journeys, and provide a roadmap for subsequent project phases.
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Marketing Cloud Personalization (Interaction Studio) MVP Launch
Successfully launch a Marketing Cloud Personalization instance to effectively capture key data points of your prospects’ interaction on websites as well as segment and act on this data within Marketing Cloud. Silverline configures Marketing Cloud Personalization to support the creation of a single User profile with all identities of a person across multiple systems.
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Automate communication for maximum reach
With Salesforce Marketing Cloud automation, media companies can streamline and create targeted email communications to agencies and advertisers during upfront and scatter buying cycles, and easily provide information for the full range of their offerings, schedules, and supporting audience analytics (i.e. demographics and engagement).
By creating customized journeys, you can engage your buyer with the right offers at the right time to ensure you maximize your interactions. Drive interest in tentpole events by sending out email blasts for sponsorship opportunities and exclusive ad pricing, and automate communication after the event to keep those relationships growing.