Marketing Cloud for Media & Entertainment
Achieve real-time personalization at scale
When Salesforce Marketing Cloud is maximized, media companies gain deep tracking and insightful analytics to truly understand their customers’ behavior.
Automate communication for maximum reach
With Salesforce Marketing Cloud automation, media companies can streamline and create targeted email communications to agencies and advertisers during upfront and scatter buying cycles, and easily provide information for the full range of their offerings, schedules, and supporting audience analytics (i.e. demographics and engagement).
By creating customized journeys, you can engage your buyer with the right offers at the right time to ensure you maximize your interactions. Drive interest in tentpole events by sending out email blasts for sponsorship opportunities and exclusive ad pricing, and automate communication after the event to keep those relationships growing.
Marketing Cloud Solutions for Media & EntertainmentDeliver personalized, relevant, and timely patient experiences with:
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Marketing Cloud Personalization
Help clients and prospects make better choices by promoting relevant services across channels like web, email, and mobile in real-time with offers specifically and uniquely for them.
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Data Cloud for Marketing
Improve decision-making, save time, and lower costs by understanding your customer at any moment through AI-powered intelligence and analytics.
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Marketing Cloud Intelligence
Optimize spend and customer engagement by connecting all your marketing data, media investments, and KPIs.
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Marketing Cloud Engagement
Build comprehensive journeys throughout the customer lifecycle, and gain powerful analytics to improve campaigns over time.
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Online Music Store sees increased revenue with Salesforce Marketing Cloud Personalization
As a highly distributed company that grew organically and via acquisition, this Online Music Store saw a great opportunity in consolidating to Salesforce’s marketing stack. Marketing Cloud Engagement provides personalized email journeys for their DJ community and Marketing Cloud Personalization captures affinities at a granular level of detail to give the company more insights into its customer base that could be leveraged for marketing purposes. By leveraging data to deliver individualized experiences, the Music Store deepens engagement and drives revenue growth with its DJ community.
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Marketing Cloud Roadmap
Our Seed-to-Growth Approach builds a scalable foundation, optimizes your current technology, guides future needs, and supports your entire journey to deliver measurable ROI and lasting value.
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Building a future-proof design for easy, quick access to data across channels is crucial; if not done right, it can complicate later transitions.
Key points:
- Data model
- Data movement
- Privacy strategy
- Segmentation strategy
- Evergreen journeys
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A strong foundation enables you to expand channels and data, allowing for broader personalization and the use of AI to optimize campaigns at scale.
Key points:
- Cross-platform personalization
- Cross-channel journeys
- Mobile marketing
- Increased marketing attribution
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This final stage is evergreen as you will always be adjusting to keep up with moving preferences. In this stage, all data is moving freely from all channels, and you are using AI to make real-time adjustments to campaigns at scale. Data should be more transparent at this point, allowing you to optimize for customer preferences to push your ROI even further.
Key points:
- Empowerment
- Ancillary channels
- AI real-time optimized campaigns
- Transparent funnel
Why choose Mphasis Silverline?
Mphasis Silverline helps media companies make the most out of their Salesforce Marketing Cloud platform, supporting you throughout the entire process from ideation to implementation. We understand media industry needs, identifying Marketing Cloud challenges and delivering tailored implementation plans to help media companies unlock greater value from the platform.
At a glance, we provide:
- Experience across Marketing Cloud suite of products
- Unmatched industry expertise
- Cross-cloud experts
- World-class marketing team creation
- Time to value acceleration
