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Banking Marketing Automation Playbook for Banks and Credit Unions
Banks and credit unions are facing shifting customer preferences and realizing that experience matters. To be successful, banks and credit unions need to truly collaborate around the customer. True collaboration needs to be embraced to develop new engagement models that focus on human interaction...
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Banking The California Consumer Privacy Act: Compliance Strategies for Financial Institutions
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. The CCPA allows consumers to own their privacy and personally identifiable information and affords them five general rights to that data. Under the Act, California consumers will have the right: To know what personal...
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Dreamforce Insights From Dreamforce 2019: Key Takeaways for Financial Services
Last week brought us the most awaited Salesforce event of the year: Dreamforce 2019. The conference just gets better year after year. With over 2,700 sessions on agenda builder — including 26 that involved Silverline or our clients — it was a long and energizing week! Among the sessions, keynotes,...
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Financial Services Advice from BCU: How To Choose The Right Salesforce Partner For Your Credit Union
We recently highlighted the work we did with Baxter Credit Union (BCU) to implement their new Salesforce Org and help increase member engagement across the board. The project was a success largely due to the partnership formed early on. “In our work with Silverline, we set a very clear expectation...
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Financial Services Dreamforce ’19 Know Before You Go: An Insider’s Insurance Edition
As Silverline’s Principal for Insurance Solution and co-leader of the Salesforce Insurance Community Group, I’m looking forward to everything Dreamforce 2019 has in store for those in the insurance space. I’ve highlighted everything you need to know to make the most of #DF19: tips,...
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Financial Services Don’t Miss These Dreamforce 2019 Financial Services Sessions
Dreamforce 2019 is just around the corner! If you’re still not quite sure which sessions are best for your needs, our Financial Services practice has hand-picked speakers and panels to help you round out your Dreamforce schedule. Banking & Lending Mortgage & Lending Transformation: Unifying...
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Financial Services Improved nCino Configuration Time within Salesforce Orgs
Silverline has been working with Salesforce implementations since the get-go — with many of our consultants working within the platform even before Silverline came to be. The Salesforce platform allows our clients to create flexible and extensible business processes. Among many other features,...
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Financial Services Deeper Member Insights & Improved Results for Baxter Credit Union
Baxter Credit Union (BCU) is a full-service, not-for-profit, financial institution providing SEG and community banking to over 200,000 members in all 50 states and Puerto Rico. As a credit union, BCU has set new standards in bringing together technology and member service in the ever-evolving world...
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Insurance Get to Know the Insurance-Focused Updates to Financial Services Cloud
It’s an exciting time in insurance technology! On September 24, Salesforce announced an insurance-focused extension to its Financial Services Cloud. New enhancements are designed to help insurers to strengthen relationships with policyholders and include a 360-degree view of each customer across...
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Events What to Watch at the Digital Mortgage 2019 Conference
This September 23-24, mortgage leaders and digital innovators in the home buying and selling ecosystem will descend on the Wynn Las Vegas for two days of learning, networking, and fun (it is Vegas, after all) at the Digital Mortgage 2019 Conference. From fireside chats and keynote speakers to...
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Financial Services Challenger Banks Have Arrived. Why? What’s Next?
As part of our series on the six banking trends to watch, we’re introducing trend #2: the rise of challenger banks. Challenger banks are typically defined as digital-only retail banks that “challenge” the traditional business model by charging customers low fees, offering faster services, and...
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Financial Services 3 Ways Banks Can Deliver a Frictionless Customer Journey
Recently we revealed six trends to watch in banking, the first being: removing friction from the customer journey. It begins with focusing on everyday experiences. Customer experience is often the number one differentiator when it comes to choosing a bank. Today’s savvy consumers want and expect...
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