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Media & Entertainment 5 Ways Companies are Innovating Retail Media Advertising
At NRF 2026: Retail’s Big Show, retail media advertising wasn’t just a side conversation, it was a headline topic. Experts made it clear that retail media networks (RMNs) are maturing into core revenue and customer engagement...
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Healthcare & Life Sciences 2026 Salesforce Trends Enhancing Engagement in Healthcare
2025 was a rollercoaster year for the healthcare & life sciences industry, and major shifts in the regulatory environment will have a direct impact on healthcare delivery for both providers and payers in 2026. This is in...
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Media & Entertainment 2026 Salesforce Trends Shaping the Future of Media Advertising
We live in a world of unlimited content. Audiences want access to everything at any point in time, and while content may be unlimited, attention is not. Every publisher, newspaper, streaming service, video game company, and...
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Financial Services 2026 Salesforce Trends Driving Growth in Financial Services
The launch of Agentforce in 2024 ushered in a new era of AI-powered Salesforce solutions. 2025 was a pivotal year where financial services organizations started to discover the growth opportunities that emerge from implementing...
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Media & Entertainment How Data Cloud Clean Rooms Enable Ad Sales and Media Planning
Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean...
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Healthcare & Life Sciences Azurity Pharmaceuticals Implements Salesforce to Drive International Growth
Mphasis Silverline’s CEO, Suresh Subbiah, and Senior Director, Sreeram Chakrapani, joined Ali Sharif, Global VP of CX Strategy & Digital Transformation at Azurity Pharmaceuticals, to discuss the evolving landscape of...
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Media & Entertainment Expanding Retail Media Capabilities with Media Cloud and Placements.io
This U.S. home improvement company (“The Company”) serves millions of customers a week. Its retail media network runs in-store and online advertising with a variety of companies to drive product sales, ranging from aisle...
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Media & Entertainment Mphasis Silverline and Placements.io Partner to Automate Digital Media Workflows
As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps...
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Salesforce Platform How Salesforce’s Informatica Acquisition Enhances AI and Data
Last month, Salesforce announced the acquisition of Informatica in an $8 billion deal. In the official statement, Marc Benioff, Chair and CEO of Salesforce, said: “This combination brings together Salesforce’s Einstein and...
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Media & Entertainment How the AdFund Accelerator Streamlines Media Campaign Funding
With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our...
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Banking Achieve Seamless nCino Book-to-Core Integration with MuleSoft
When dealing with as many different technology systems as banks do, integration is the only way to guarantee that data is unified across the organization. Platforms like nCino enable faster onboarding, loan origination, and...
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Media & Entertainment 5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a...
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