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Financial Services Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud, […]
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Insurance 13 Insurance Highlights from Salesforce’s Winter ’23 Release
Salesforce’s Winter ’23 release notes offer high-level descriptions of new features and enhancements. We’ve combed through the hundreds of pages to share highlights that are especially relevant for insurance industry users so you can review and quickly start benefiting from the new functionality....
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Insurance How Insurance Companies Leverage Salesforce for Agency Management
The relationship between an insurance carrier and their agents is a critical one. A primary objective for a carrier is to make doing business as easy as possible for agents so they will either start or continue to do business with the carrier. This is especially the case with non-captive agents...
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Salesforce Platform The Importance of Accessibility in Salesforce Development
In 2016, a man named Guillermo Robles decided to order pizza from Domino’s. Despite his best efforts, his attempt was unsuccessful. Guillermo, a blind man, relied on screen reader software to navigate the web, and both Domino’s website and mobile app proved unusable and inaccessible with his...
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CalendarAnything Now CalendarAnything Has Google Calendar Salesforce Integration
CalendarAnything, the number one Salesforce calendar app, lets you view your business at a high level or get into the details — all on one screen. You can track marketing campaigns, projects, resources, events, and more. It’s entirely customizable for precisely what your organization needs, whether...
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Managed Services Silverline Academy Transforms Wild Roots People’s Clinic Processes and Systems
Wild Roots People’s Clinic provides donation-based herbalism services to those with financial challenges in Omaha, Nebraska, and its surrounding communities, regardless of age, sexual orientation, or race. These services include wellness appointments with professional and student herbalists, free...
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Media & Entertainment Data and Media: How to Excel in the Modern Age
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a few local big box stores. You finally find your perfect snow blower and...
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Insurance Drive Digital Transformation with Salesforce Insurance Policy Administration
The pandemic has been a huge disruption in everyone’s life, so it should come as no surprise that the pandemic was a massive disruptor in the insurance industry. Agents could not hold face-to-face meetings with prospective policyholders, and the days of paper trails to collect information were...
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Media & Entertainment Why Ad Sales Strategy is Undergoing a Massive Transformation
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us explain. Versions of a baked pasta recipe made with a big block of feta...
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Salesforce 6 Innovative Ways to Transform Work with Slack’s Partner Ecosystem
The easiest way to maximize business outcomes with Slack? Tap into the expertise and apps across the Slack partner ecosystem. At Dreamforce 2022, the sessions were rife with stories about the fresh ways Slack partners and customers are using the technology to boost productivity and improve...
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Media & Entertainment Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the nights brought events like the Silverline happy hour before the Red Hot...
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Media & Entertainment Empower Your Clients with a Media Self-Service Portal
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers to providing an elevated level of care and attention to detail. It...
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