The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 3 minutes
Star Wars is debatably the best example of a saga that bridges the genres of fantasy and Sci-Fi. It takes place a long time ago (fantasy)… in a galaxy far, far away (Sci-Fi). The movies employ spaceships and weapons (Sci-Fi), but it also uses the magical force which pulses throughout the universe waiting to be...
Reading time: 4 minutes
“Note: This release is in preview. Features described here don’t become generally available until the latest general availability date that Salesforce announces for this release. Before then, and where features are noted as beta, pilot, or developer preview, we can’t guarantee general availability within any particular time frame or at all. Make your purchase decisions...
Reading time: 2 minutes
Dirty data has no place in any database. Incomplete, old, or duplicate records create inefficiency, a decline in productivity, and ultimately negatively affect ROI. But achieving and maintaining high-quality data requires careful planning, a robust process, and a good tool. Salesforce’s Duplicate Management is one step forward in preventing your CRM from accumulating duplicate records....
Reading time: 4 minutes
In his classic book, The Design of Everyday Things, Donald Norman, director of The Design Lab at the University of California, San Diego, presents the argument that any failed user experience is the fault of bad design, not the fault of the user. There was a time when I agreed with Donald Norman’s theory of...
Reading time: 4 minutes
Last month, Silverline sponsored MuleSoft CONNECT, a global integration conference. MuleSoft users, partners, customers, and thought leaders gathered over two days to participate in and facilitate inspiring keynotes, product highlights, breakout sessions, hands-on trainings, and more. Attendees learned to design, build, and manage integrations and APIs, and strategize on how to achieve their IT and...
Reading time: 3 minutes
It’s an exciting time in insurance technology! On September 24, Salesforce announced an insurance-focused extension to its Financial Services Cloud. New enhancements are designed to help insurers to strengthen relationships with policyholders and include a 360-degree view of each customer across all lines of business. These new capabilities also provide insurers with expanded functionality designed...
Reading time: 2 minutes
This summer, the NYC MuleSoft Meetup group met at the Salesforce Tower to focus on MuleSoft’s role in the Insurance space. Following a brief networking dinner of pizza and drinks, insightful presentations were delivered. Topics covered the caveats of implementing MuleSoft when your enterprise has complex requirements and structure, as well as how to inspire...
Reading time: 4 minutes
It’s an unfortunate truth, but receiving care in an emergency room often starts patients on a path to financial disaster. It’s easy to feel the frustration of both patients and caregivers as they’re stuck in a circuit of supply and demand that doesn’t favor either party. The cycle is clear to see: patients aren’t able...
Reading time: 3 minutes
Enterprise Resource Planning software (ERP) has long been the gold standard of workflow management in manufacturing firms — tracking resources such as cash, raw materials, and production capacity, along with the statuses of payroll and purchase orders and miscellaneous supply orders. Made of collected applications, ERP systems collect information from these various data points, storing...
Reading time: 3 minutes
Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and well-orchestrated points of interaction. Marketing automation is about improving and streamlining the holistic customer journey and experience — beginning with an individual’s initial brand awareness and...