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See the Value in Engaging the Right Salesforce Partner

By 04.17.19
Reading time: 3 minutes

Cultivating the best Salesforce solution for your business is like trying to compose and conduct an exquisite piece of music for an orchestra. Many a business has been in the orchestra pit of a Salesforce build, doing all the right things, but something still comes out a little flat.

Maybe you’ve positioned your Salesforce solution to deliver the best experience and outcomes, ensuring the conditions are ideal for a beautiful melody to spring forth. Then you realize, perhaps by going through our 10 Keys to digital transformation, that you need to add resources to your team. Your current team already has full-time work when your company isn’t implementing Salesforce, and you don’t want to overload them or decrease productivity.


The Case for Adding Key Players to Your Team

You are missing critical instruments in your orchestra! You need to hire new staff. But new employees could mean six months to a year delay in getting the project started, adding more overhead to your budget and more time lost.

It takes time and practice to merge new musicians and have them perform well together. What’s worse: specializations you need for this project may not be required once the project is complete. How do you justify that ongoing long-term resource expense — from onboarding and training to salaries and benefits?

Don’t worry; you have many opportunities to change the tune. You’ll still need to consider all the resources you already have to accurately determine the required project ROI. But maybe adding a few session musicians into the mix will help you hit those high notes. Time to get out your metronome, polish up your brass, and get your Salesforce project to sing — by partnering with an expert Salesforce partner.


What Can the Right Salesforce Partner Deliver?

There are a few easy steps to get you on the right path to the right engagement for your business. What gives those steps impact are the right partners, ensuring the whole project is entirely in tune with all the proper instruments in place. The three key competencies you should look for in a Salesforce partner are:

  1. Salesforce talent that augments and complements your existing team’s skill set with scalable coverage. It’s like woodwinds paired with brass: a winning, nuanced combination.
  2. Access to Salesforce strategists for executive and leadership teams — so your business can plan effectively, using the big picture and leveraging your entire orchestra, delivering continuous value on your investment.
  3. Salesforce managed services and resources that work in harmony with your team to gather and document requirements and prioritize project aspects — like Navigator from Silverline.

Partners should work hard to understand what’s important to you and what high-value areas need to be tackled first. You can’t play a tune off of a blank page, or a page that’s cluttered with discordant, nonsensical notes.

Most importantly, the right Salesforce partnership is comprised of people who care about your business and your customer — who understand the significant value that being people-centered can bring to Salesforce CRM projects. They will be up to date on all of their certifications, and ready to dial up or down an engagement based on your needs.


Summing Up Your Salesforce Project Engagement Options

  1. Spend time hiring new internal resources and take on the long-term costs.
  2. Build what you need by training your existing people, keeping in mind that they are primarily tasked with full-time roles tending to your core business.
  3. Partner with Salesforce experts that can dip in and out of your projects as you need, giving just the oomph you need to make your project a success.

If you are interested in learning what Navigator from Silverline can do to tune your Salesforce solution to a perfect pitch, reach out to speak with an industry expert.


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