The Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
7 Essential Tools and Processes for Successful DevSecOps
Reading time: 6 minutes
When deciding what tools and processes to adopt for your digital transformation, you need to keep DevSecOps front of mind. If you evaluate the security risks in your existing or planned development and release process, you can make sure the right tools and processes are in place to mitigate these risks. First, evaluate your process...
Financial Services
The 5 Phases of an Effective DevSecOps Process
Reading time: 5 minutes
Last week, we looked at the people and technology you need to build a strong DevSecOps foundation for your organization, and the importance of having a Center of Excellence (COE) with a clear, actionable charter. Your DevSecOps charter should define in detail how you expect your COE team to engage security throughout the development lifecycle....
Financial Services
Intro to Salesforce DevSecOps: What You Need to Know
Reading time: 6 minutes
Over the last few years, more and more Salesforce teams have been moving away from org-based development towards DevOps, so they can collaborate more easily, manage multiple workstreams, and deliver projects quickly and incrementally. Ultimately, DevOps enables teams to get more value out of Salesforce for their businesses. As DevOps has become more familiar to...
Financial Services
The Ultimate Guide to Salesforce MDM
Reading time: 3 minutes
One of the most common questions that we get asked is what is MDM, and how does it fit in the Salesforce world? MDM stands for Master Data Management. To put it simply, it means creating a single source of truth, or one master “golden record” for all versions of a record across all systems....
Financial Services
Uncovering the Future of Salesforce DevOps Technology
Reading time: 4 minutes
If you think DevOps is only a concern for developers, you’re not seeing the full picture. Yes, DevOps tools and practices do help improve code quality and eliminate production bugs for developers, but they also help managers make more regular, reliable releases and give admins the ability to quickly compare Salesforce orgs and make changes....
Salesforce
Demystifying Your Salesforce Outlook Integration Options
Reading time: 3 minutes
There are an estimated 4 billion daily email users, sending and receiving more than 306 billion emails each day. Your sales team is probably contributing to those high email numbers. Email is still one of the most efficient and effective ways to communicate with prospects and clients. It also saves your team time when they...
Salesforce
The Top Salesforce Trends for 2022
Reading time: 5 minutes
If you’re one of the many companies around the world acclimating to a new digital-first, work-from-anywhere landscape, then you know firsthand the challenges of managing systems and facilitating collaboration outside of the traditional office environment. After the past two years, it is impossible to deny the power and adaptability of the Salesforce platform, which has...
Salesforce
The Ultimate Guide to Salesforce CDP
Reading time: 3 minutes
84% of customers say that being treated like a person, not a number, is very important to winning their business, according to Salesforce’s “State of the Connected Customer” report. Today’s customers expect personalization, and the best way for marketers to deliver that is with unified, immediately actionable data. They need to understand who customers are,...
Financial Services
Sales Cloud vs. Financial Services Cloud: What You Need to Know
Reading time: 3 minutes
Salesforce has been the leading CRM solution for more than a decade. Your financial services firm might already be using Salesforce. And while Sales Cloud does have plenty of benefits for any organization, specific industry features of Financial Services Cloud make it a great choice for many firms. I hear from existing Salesforce Sales Cloud...
Financial Services
Customer 360 Audiences: What You Need to Know
Reading time: 2 minutes
The concept of a 360 degree view of a customer seems like it’s always been around. We all know it as a single view of the customer: understanding who they are, what they do, when they do it, and ultimately what drives them to make purchasing decisions. Siloed insights hinder innovation Over the years, marketers...