The Silverline Blog
Industry insights, Salesforce news, and more
Salesforce Platform
7 Steps to Prep: Project Kickoff for Salesforce Implementation
Reading time: 4 minutes
As an Account Executive at Silverline, one of the most common questions I receive from project sponsors at my clients is: “What can our team do before kick off to get a head start on our project?” Where to start before you start After the selection process for Salesforce and an implementation partner is complete,...
Financial Services
Bank Core Conversions, Digital Transformations: How to Implement Both at Once
Reading time: 4 minutes
A banking or federal credit union core system is the primary back-office solution managing daily banking transactions and posting updates to accounts and other financial records. Core processing systems are also connected to complementary products and services that help clients and members view and manage aspects of their relationship. So you can imagine, a core...
Media & Entertainment
The Path to Digital Transformation in Ad Sales Part 2
Reading time: 3 minutes
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers. Stats show that companies recognize digital transformation and customer experience go hand in hand. According to Forbes, 70% of companies either...
Financial Services
5 Pressures Facing Auto Insurance Companies (+ How to Deal with Them)
Reading time: 5 minutes
The cost of claims across insurance sectors have been dropping over the past few years, with automation and technology reducing the cost of claims as much as 30%. At the same time though, there’s a host of pressures on auto insurance companies to change their premium pricing model to stay competitive with the market. What’s...
Financial Services
3 Ways to Increase Financial Services Cloud Adoption with Change Management
Reading time: 3 minutes
The secret ingredient to a successful financial services cloud implementation? It’s a critical success factor that is independent of the tools and technology being implemented: organizational change management. When you implement a new system like Salesforce Financial Services Cloud, your team needs more support. Even though it’s likely making your team’s life significantly easier —...
Media & Entertainment
How a Media Organization Used Salesforce to Redefine Ad Sales
Reading time: 4 minutes
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the basement and the cheese is over at your neighbour’s house (if there’s even any...
Media & Entertainment
The Path to Digital Transformation in Ad Sales
Reading time: 2 minutes
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the Internet. As digital trends from streaming, social and mobile transformed the industry, the market became inundated with gigabytes of...
Media & Entertainment
The Top 3 Salesforce Customizations Essential for Media Companies
Reading time: 2 minutes
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow down the top three customizations that are essential to media companies. The ever-changing landscape of Media Relationships: Buying media is a collaborative process with multiple...
Media & Entertainment
Media Sellers now have an Automated and Unified way to Manage Goals
Reading time: 2 minutes
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry brings additional complexity to this process in the way that these budgets are set, assigned and subsequently managed. While most people will be familiar with...
Media & Entertainment
Marketing Automation Sets the Stage for Data Normalization
Reading time: 3 minutes
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate within their own silos. There may be some 1:1 connections in place, data lakes, or all too often, manually updated CSV’s being emailed and...